Amazon kicks off a product content space race
Forrester eCommerce
JULY 13, 2017
The company sold $136 billion worth of products in 2016 - more than any other online retailer (and just over a third of what Wal-Mart did). Of the money spent on their own experiences, most is focused on user experience (UX), conversion rate optimization (CRO), testing strategies, and reacquiring people who abandon shopping carts.
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