Forrester eCommerce

APRIL 30, 2018

Marketers today are managing more channels, more content, and more data, while delivering vast quantities of personalized content quickly around the globe. As digital marketing complexity increases, more marketers are embracing automation tools to improve efficiency and speed to market.

Marketing 328

Marketing Channel Management Improvements 328

Optimizely

SEPTEMBER 19, 2017

The countdown to Shop.org 2017 is on, and that means it’s time to pick the best sessions to attend so you don’t miss a thing. This gathering of top digital marketing professionals includes cutting-edge panels with leading brands like Disney , Toms , and Wayfair , as well as networking opportunities galore. 10:15 – 10:55 AM.

Omnichannel 186

Omnichannel Events eCommerce Fashion 186

Forrester eCommerce

APRIL 19, 2018

In 2017, 92% of global B2B marketing decision makers said that improving the ROI of marketing or effectiveness of marketing would be among their top marketing initiatives over the 12 months that followed.

B2B 365

B2B Marketing Improvements 365

Optimizely

AUGUST 21, 2017

eTail East 2017 was a huge success. Here is the the best advice and boldest predictions from some of the top speakers at eTail East 2017. Gary McEldowney, VP of Marketing, Allergy Buyers Group LLC. As a small brand just starting out, we created an influencer marketing program and were able to drive tremendous growth.

Mobile 180

Mobile Magazine Fashion Omnichannel 180

Forrester eCommerce

APRIL 10, 2024

The company created the site in 2017 as a subdomain, stretched its own content to fit more ad formats (e.g., Last week, Forbes was accused of misleading major advertisers with a spoof of its own website – www3.forbes.com. forbes.com.

Article 217

Article B2C Customer Marketing 217

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Social Media 306

Social Media Marketing Shipping Costs SEO 306

BigCommerce

SEPTEMBER 19, 2019

Spotify’s #2018Goals campaign was the largest global campaign at the time, running in 18 markets worldwide — finely blending customer…

Marketing 253

Marketing Customer eCommerce 253

BigCommerce

SEPTEMBER 12, 2017

A 2017 point-of-sale solutions survey of 1,164 U.S. The secret to success in 2017 is no longer just get it out there and see how it performs. These findings can percolate through every aspect of your business: product pages, emails, content marketing and much more. Get your free comprehensive omnichannel report now. Email *.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Klaviyo

OCTOBER 25, 2017

With significant year over year growth, 2017 is heating up to be even bigger. It’s truly an exciting time to be an ecommerce marketer. At Klaviyo, we know there are only so many hours in the day and that running an ecommerce store (or its marketing team) usually entails a never-ending list of to-dos. between 2010 and 2015).

Marketing 95

Marketing Social Media eCommerce Recommendation 95

Forrester eCommerce

JULY 11, 2018

The Canadian tech market will grow in both 2018 and 2019, but growth will slow from 5% in 2017 and 2018 to 3.7% in 2019, according to Forrester’s report on “The Canadian Tech Market Outlook For 2018 To 2019 — 5% Growth In 2018 Will Slow To Under 4% In 2019.” These growth rates, while […].

Marketing 218

Marketing Information Technology 218

Retail TouchPoints

JULY 28, 2020

But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Click here to register to attend the Aug.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

My Wife Quit Her Job

JUNE 21, 2017

Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017. Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Instead, I brought Toni Anderson back on the podcast to do a recap of Sellers Summit 2017.

Books 164

Books eCommerce Other Marketing 164

My Wife Quit Her Job

JANUARY 8, 2018

My wife just closed the books for 2017 so today I’m going to breakdown the numbers this past year for my ecommerce store Bumblebee Linens. Listen to the episode to learn how we grew our business in 2017! Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date.

eCommerce 122

eCommerce Travel Books Marketing 122

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media B2C Blog 311

Kissmetrics

DECEMBER 12, 2017

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.

Improvements 491

Improvements Marketing Social Media Blog 491

Kissmetrics

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 1: Make Some Skincare Marketing Technical Improvements.

Marketing 352

Marketing Social Media Improvements Events 352

BigCommerce

JUNE 6, 2017

Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk. million Americans are planning to use ad blocker in 2017! and then comes the inevitable question.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. We conducted a survey of 170+ digital marketing professionals to get a clear picture of the current ecommerce landscape. Why is content marketing important? Email Marketing.

Blog 158

Blog White Paper SEO Marketing 158

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Presentation 370

Presentation Management Marketing Customer 370

BigCommerce

NOVEMBER 13, 2017

Beer Cartel won the Innovation Award for Marketing Innovation. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. For 2017, we wanted to do something different that made the brand truly stand out.

BigCommerce 227

BigCommerce Food and Beverages Marketing Social Media 227

Retail TouchPoints

SEPTEMBER 21, 2022

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will reach $80 billion by 2025. This ownership in the brand’s community becomes incredibly significant for marketers. Fan Ownership.

Consumer 241

Consumer Marketing Games Social Media 241

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Here are four ways Facebook Watch is changing the game for marketers.

Marketing 281

Marketing Social Media Games Events 281

Profitero

MARCH 21, 2017

Senior-level brand manufacturers and retailers will be attending Shopper Marketing Summit 2017 (March 27-29 2017) to get a deep dive into the strategies they’ll need to learn today, to ensure shopper-based growth tomorrow: Brand manufacturers build shopper-centric thinking into the earliest phases of brand development.

eCommerce 60

eCommerce Marketing eCommerce Analytics Supplies 60

Kissmetrics

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Marketing 279

Marketing Shipping Costs Social Media Blog 279

Wiser

SEPTEMBER 28, 2017

It’s just a matter of putting policies and marketing campaigns into effect to lure shoppers in. . The post The 2017 Omnichannel Holiday Strategy Advantage appeared first on Wiser Retail Strategies. Companies might have different teams for in-store and eCommerce, but they need to be fully in sync to get ahead.

Omnichannel 189

Omnichannel Shipping Costs Demo Shipping 189

Forrester eCommerce

MAY 2, 2018

There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

My Wife Quit Her Job

JANUARY 17, 2018

Listen to this episode to see how 2017 went! What You’ll Learn How a swarm of bots nearly took down my email marketing. Listen to this episode to see how 2017 went! All told, I spend between 15-20 hours per week on this business and it generates over 7 figures in profit.

Blog 121

Blog Books eCommerce Other 121

SheerID

DECEMBER 30, 2016

As an ever-evolving industry, marketers know the importance of adapting. The post 3 Must Have Marketing Goals for 2017 appeared first on SheerID.

Marketing 60

Marketing Blog eCommerce 60

Kissmetrics

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Conclusion.

Marketing 363

Marketing Social Media Other Clothing 363

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in August 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch means for marketers. Here are four ways Facebook Watch will change the game for marketers.

Marketing 458

Marketing Games Mobile Social Media 458

RTP blog

SEPTEMBER 11, 2017

By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late.

Marketing 186

Marketing eCommerce Gifts Omnichannel 186

ChannelAdvisor

JULY 19, 2017

According to eMarketer , 2017 is projected to see strong overall year-over-year growth with an anticipated 4.0% Speed — According to a 2017 back-to-school survey by Deloitte , mobile represented 49% of back-to-school e-commerce traffic last year. Download our 2017 Essential E-Commerce Calendar (July – December).

eCommerce 74

eCommerce Shipping Costs Marketing Social Media 74

Bronto

APRIL 11, 2017

Need a little inspiration to kick your 2017 into high gear? Check out our playlist for commerce marketers, and get pumped for a big win! The post The 2017 Winning Playlist for US Retail Marketers appeared first on Bronto Blog.

Marketing 54

Marketing Retail Blog 54

Retail TouchPoints

MAY 19, 2022

Frisk, who has been with the company since 2017 and at the helm since 2020, will stay on as an advisor through Sept. The last five years have been a turbulent period for the sportswear brand, which saw business begin to slide in 2017 following years of record growth. 1, 2022 to help with the leadership transition.

Supplies 288

Supplies Operations Improvements Marketing 288

Retail TouchPoints

JULY 20, 2023

Amazon will expand its Amazon One palm payment technology to all 500+ Whole Foods Market stores by the end of 2023. We are always looking for new ways to delight our customers and improve the shopping experience,” said Leandro Balbinot, CTO at Whole Foods Market in a statement. Amazon acquired Whole Foods in 2017 for $13.7

Payment Services 246

Payment Services Food and Beverages Customer Experience Technology 246

BigCommerce

JULY 27, 2018

That’s the concept behind affiliate marketing. Affiliate marketing is a popular tactic to drive sales and generate significant revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. What Is Affiliate Marketing? There is a 10.1%

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Talkoot

DECEMBER 19, 2017

A key trend in 2017 for the apparel industry is its embrace of agile software methodologies. From a product content creation point of view, a key trend in 2017 for the apparel industry is its embrace of agile software methodologies. Speed to market is critical for today's social media and celebrity-driven consumers.

Apparel 60

Apparel Fashion Social Media Mobile 60