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2018 Marked 20 Years of Customer Experience Research at Forrester!

Forrester eCommerce

I didn’t want to leave 2018 without noting a milestone for all of us here at Forrester who cover customer experience. It was 20 years ago, all the way back in September of 1998, when we inaugurated our customer experience research by publishing our first report about CX. That report, “Why Most Web Sites Fail,” […].

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Navigating the Tariff Era: A Strategic Roadmap for Retailers

Retail TouchPoints

The Scars of the 2018-2019 U.S.-China China trade war of 2018-2019 offers a cautionary tale about the far-reaching consequences of tariffs. In 2018, more than one-third of apparel imports flowing into the U.S. China Trade War: A Case Study in Disruption The U.S.-China During this period, the U.S.

Retail 273
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The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms.

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Buckle Adopts Aptos ONE POS to Bring Unified Commerce to 440+ Stores

Retail TouchPoints

Although Buckle has been using Aptos software since 2018, the team decided to move from its Windows-based POS system to Aptos ONEs mobile-first application in order to further evolve its tech stack and better meet guest expectations.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday falls on November 26, 2018 this year. Don’t let 2018’s Cyber Monday pass without a few clicks going your way. After 2005, the day itself took on special significance to coincide with the rise of Internet retail. When Is Cyber Monday This Year? But that’s not to say that’s when it shows up every year.

Marketing 411
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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. There is a 10.1% increase in affiliate marketing spending in the United States each year, meaning that by 2020, that number will reach $6.8

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JD Sports Completes $548 Million Purchase of French Sneaker Retailer

Retail TouchPoints

JD Sports has a tradition of growing through acquisition: the retailer had purchased Finish Line in March 2018 for $558 million , and in April 2024 JD Sports purchased U.S. retailer Hibbett for approximately $1.1 billion.

Retail 284