Black Friday 2018: An Ecommerce Survival Guide
SEPTEMBER 5, 2018
This year, Black Friday (November 23, 2018) will kick off a shopping season that comprises 30% of all sales for the year. Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, it’s that we’re never too tired to shop.