Forrester eCommerce

JULY 11, 2018

I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].

Technology 304

Technology Download Blog Information 304

Forrester eCommerce

JUNE 4, 2018

The Forrester Tech Tide™: Risk And Compliance Management, Q2 2018 We recently published our Tech Tide™ report outlining 14 key risk and compliance technologies to track in 2018. One of the challenging parts of this research is setting the right scope.

Technology 255

Technology Management 255

Optimizely

MAY 15, 2018

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Marketplaces in 2018 and What’s Coming in 2019. 97% of U.S.

Internet Retail 321

Internet Retail eCommerce Online Retail Retail 321

Forrester eCommerce

OCTOBER 24, 2018

I’m getting more and more psyched about our first-ever Data Strategy & Insights 2018 Forum as I work on the sessions with my colleagues here at Forrester and with our external speakers. The topics are spot on for what organizations need from data and analytics today, and the sessions are going to be inspirational and […].

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Workshop Customer Data Information Customer 270

Forrester eCommerce

JUNE 26, 2018

Forrester’s 2018 Guide To Cyber Insurance Today, no one is 100% secure – believing otherwise is hubris of Icarian proportions. This reality is a core reason why more organizations are turning to cyber insurance.

Information 239

Information Management 239

Forrester eCommerce

NOVEMBER 1, 2018

We recently published the “The Forrester Wave™: Global Merchant Payment Providers, Q4 2018” report, which identifies the 11 most significant global payment vendors that can help enterprise merchants with their omnichannel efforts.

Omnichannel 324

Omnichannel 324

Forrester eCommerce

NOVEMBER 1, 2018

CX Europe 2018 is just 10 days from now — Tuesday […]. Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 367

Other Customer Customer Experience B2C 367

Forrester eCommerce

MARCH 21, 2018

TLDR: Participate in the 2018 Forrester Digital Experience and Organization Survey. Click here to start the questionnaire now, the survey is closing soon! Forrester has fielded a Digital Experience and Organization survey for the past four years.

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Forrester eCommerce

JANUARY 31, 2019

Facebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech of its family of messenger apps. Then, a story breaks that Apple is pulling a Facebook app that invites users to share their phone […].

Social Media 312

Social Media Marketing 312

Optimizely

DECEMBER 26, 2018

Listen to the Best Of 2018 Now: Enjoying this episode? Thanks for listening to The Empowered Marketer throughout 2018! The post The Empowered Marketer: Best of 2018 appeared first on Zaius. Yosef “Joe” Martin, CEO, of Boxycharm. Aaron Orendorff, Editor in Chief for Shopify Plus.

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

Kissmetrics

MARCH 12, 2018

This post will outline some of our predictions for those new opportunities and trends that will emerge into 2018. Blended Marketing Will Continue to Dominate in 2018. They’re on our 2018 marketing predictions list because we believe that these bots will increase their penetration in our daily lives. 2018 will only see this grow.

Marketing 216

Marketing Social Media eCommerce Channel 216

Forrester eCommerce

NOVEMBER 20, 2018

Our recently released evaluation, “The Forrester Wave™: Unified Endpoint Management, Q4 2018,” uses 28 criteria to evaluate the top 12 unified endpoint management (UEM) solutions on the market today. This was the first year that Forrester evaluated the UEM market, which is an evolution of enterprise mobility management (EMM).

Management 315

Management Mobile Improvements Marketing 315

Forrester eCommerce

OCTOBER 25, 2018

As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […].

B2C 271

B2C Marketing 271

BigCommerce

APRIL 26, 2018

Amazon Risk Factors and Obstacles in 2018. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond. Amazon’s 2018 Risk Checklist for High-Growth: Local economic/political conditions. Sell more. . Download Now. Channel expansion and high-growth pains.

eCommerce 417

eCommerce Shipping Retail Fulfillment 417

Forrester eCommerce

JULY 17, 2018

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market.

Marketing 207

Marketing Information Technology 207

Optimizely

NOVEMBER 30, 2017

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. So what should you be thinking about as you move into 2018? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. 2018 is the year of consolidation.

B2C 186

B2C Marketing eCommerce Channel 186

Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. So, what’s happening in content marketing, version 2018? What might 2018 have in store for content marketing?

Marketing 221

Marketing B2C Social Media B2B 221

BigCommerce

MAY 4, 2018

From workshops and boot camps to hearing from industry leaders you often read about in the news, these are the IRCE 2018 moments that aren’t to be missed. IRCE 2018 is June 5-8, in Chicago at McCormick Place West. Here are IRCE 2018’s top events. Must-Attend IRCE 2018 Sessions + Pre and Post Events. What Is IRCE?

eCommerce 419

eCommerce Workshop Presentation Retail 419

Forrester eCommerce

JULY 27, 2018

Bureau of Economic Analysis (BEA) released its Q2 2018 report on US gross domestic product this morning, and it contained some surprises for the US tech market. Real GDP growth for the quarter was about what we expected: 4.1% on a seasonally adjusted annualized basis versus our assumption of 3.9% in our July […].

Marketing 199

Marketing Customer 199

Forrester eCommerce

MARCH 14, 2018

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event. To start, the […].

Mobile 220

Mobile Events Telecommunications 220

Forrester eCommerce

JUNE 21, 2018

Seven auto and home insurers saw a statistically significant change to their Customer Experience Index (CX Index™) scores in 2018. As a result, the average score for the industry has moved up one point since 2017. Insurers should not get too excited, though. Despite this small lift, most policyholders in the US saw little or no […].

Customer Experience 223

Customer Experience Customer 223

Forrester eCommerce

MAY 11, 2018

This week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […].

Events 207

Events B2C Marketing Technology 207

Forrester eCommerce

NOVEMBER 5, 2018

CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […]

Games 338

Games 338

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We want to make sure you didn’t miss any of the incredible content at Shoptalk 2018 and learned as much as possible.

B2C 150

B2C Omnichannel eCommerce Retail 150

Omnisend

NOVEMBER 29, 2018

All so we can keep up with the latest ecommerce Read more The post Black Friday Emails: 2018 Statistics appeared first on Ecommerce Marketing Automation | Omnisend. So every year, we study Black Friday emails: what’s different? What trends are appearing? How are consumers changing?

eCommerce Marketing 143

eCommerce Marketing eCommerce Consumer Marketing 143

Forrester eCommerce

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Forrester eCommerce

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186

Marketing Telecommunications Information Technology 186

Forrester eCommerce

NOVEMBER 8, 2018

I am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.

Marketing 285

Marketing B2C 285

Forrester eCommerce

JUNE 19, 2018

Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […].

Customer Experience 230

Customer Experience Customer Banking 230

BigCommerce

DECEMBER 20, 2017

That latter reason had me asking these crazy smart, crazy successful folks what was on the horizon for ecommerce in 2018. That focus on 2018 was important –– and asking them after Cyber Five even more so. In 2018, one thing is guaranteed, Facebook Ad inventory will go up in cost. Ecommerce Growth Strategies For 2018.

eCommerce 419

eCommerce BigCommerce Social Media X-cart 419

BigCommerce

SEPTEMBER 5, 2018

This year, Black Friday (November 23, 2018) will kick off a shopping season that comprises 30% of all sales for the year. Advertising gets very expensive in Q4 and so to have a successful marketing strategy, you should start filling the top of the funnel at the beginning of July so you can focus on converting existing on Black Friday.

eCommerce 370

eCommerce BigCommerce Small Business Retail Retail 370

RTP blog

JANUARY 29, 2018

DHL is planning to test autonomous delivery trucks in 2018. We predict the intersection of these stories: some time in 2018, at least one company will use drones launched from an autonomous vehicle to deliver a package. Expect significant progress and possibly even proof-of-concept tests by the end of 2018. Who will they be?

eCommerce 170

eCommerce Fulfillment Specialty Retailers Shipping 170

BigCommerce

JUNE 27, 2018

Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media. Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. And, 90% of social media users are on Facebook –– which is significantly higher than the other platforms.

eCommerce 420

eCommerce BigCommerce Social Media Marketing 420

Forrester eCommerce

NOVEMBER 8, 2018

Singles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight.

Technology 350

Technology Online Retail B2C Retail 350

Kissmetrics

MARCH 12, 2018

Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI. In 2018, we will continue to see the growth in the way mobile apps function. Instagram, one of the fastest-growing social media platforms in the world, had nearly 1 billion active users in early 2018.

Mobile 235

Mobile Marketing eCommerce Social Media 235

Forrester eCommerce

SEPTEMBER 6, 2018

You’re probably thinking FinTech has been hyped for years now, but Q2-2018 turned out to be the largest quarter of private investment dollars we’ve seen in this category – EVER. FinTech is white hot. Venture capital and private equity firms just can’t get enough of it. FinTech is a parent category of technology that includes […].

Technology 210

Technology Customer 210

Forrester eCommerce

APRIL 17, 2018

Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. The research revealed two strong insights: Unified […].

Marketing 207

Marketing B2C 207