Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. So, what’s happening in content marketing, version 2018? Let’s talk about content. Is it still the king?

Marketing 205

Marketing Social Media B2C B2B 205

Optimizely

JULY 18, 2018

How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and How do you see the world of ecommerce content changing in 2018 and what do you think’s coming next? I think we’re going to see a lot more video in 2018. But wait, B2B? and much more. READ THE INTERVIEW.

B2C 150

B2C B2B Marketing BigCommerce 150

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. For many B2C brands, the customer is the center of the world. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Forrester eCommerce

NOVEMBER 29, 2018

Of these, 272 million (47%) are online and 144 million will make purchases online in 2018, making the region a magnet for investment by online retailers and venture capital firms. We expect B2C online retail in Southeast Asia […].

Online Retail 323

Online Retail B2C Retail eCommerce 323

Forrester eCommerce

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 308

B2C Marketing Management Social Media 308

Forrester eCommerce

NOVEMBER 1, 2018

CX Europe 2018 is just 10 days from now — Tuesday […]. Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide.

Other 367

Other Customer Customer Experience Customer Data 367

RTP blog

APRIL 26, 2018

By Glenn Taylor, Senior Editor While the Retail TouchPoints team is gearing up for next week’s 2018 Retail Innovation Conference in New York City, I had the opportunity to attend two user conferences this week in Las Vegas — Magento Imagine and NetSuite SuiteWorld.

B2B 150

B2B B2C Magento eCommerce 150

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. trillion by 2023, accounting for 17% of all B2B sales , up from just 12% of total sales in 2018.

B2C 114

B2C B2B eCommerce Live Chat 114

Forrester eCommerce

OCTOBER 25, 2018

As I listened to Google’s Q3 2018 earnings conference call, the Taylor Swift song “Out Of The Woods” kept playing in my head. This is the part where I pretend I tried to fight it. But let’s be honest, I didn’t mind.) As with the relationship in the song, I wondered if we were indeed […].

B2C 269

B2C Marketing 269

Forrester eCommerce

MAY 11, 2018

This week I was fortunate to attend, participate in, and moderate a session at Click Summit 2018 in Cary, North Carolina. Click Summit is hosted annually by Brooks Bell and her eponymous firm. As an industry analyst, I’m an event connoisseur, and Click is one of my all-time favorites. As expected, Click Summit was well […].

Events 202

Events B2C Technology Marketing 202

Forrester eCommerce

MAY 2, 2018

Q1 2018 earnings for Twitter, Facebook, and Snap largely showed minimal impact from the recent data privacy crisis. There were no surprises: Twitter is building off its Q4 2017 momentum, Facebook continues to grow its user base, and Snap is still going through an identity crisis. For the most part, the financial markets seem to […].

Social Media 210

Social Media Marketing B2C 210

Forrester eCommerce

NOVEMBER 8, 2018

I am excited to announce the publication of The Forrester Wave™: Marketing Measurement And Optimization Solutions In Asia Pacific, Q4 2018.

Marketing 280

Marketing B2C 280

Forrester eCommerce

NOVEMBER 8, 2018

Singles’ Day, the world’s largest online shopping festival, is celebrating its 10th anniversary. There’s no doubt that we will see another record-smashing year, although gross merchandise volume (GMV) will no longer be the highlight.

Technology 349

Technology Online Retail B2C Retail 349

Forrester eCommerce

APRIL 17, 2018

Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. The research revealed two strong insights: Unified […].

Marketing 204

Marketing B2C 204

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? Consider the following stats from MarTech Today : The MarTech industry grew by 27% (1,500 new solutions) YoY from 2017 to 2018. In 2018 there were 6,829 MarTech solutions offered on the market. If it doesn’t, it should.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Optimizely

JULY 31, 2018

Start with this interview all about creating compelling content for B2C marketing. The post The Top 25 Ecommerce Podcasts of 2018 appeared first on Zaius. We’re closing things out with one last recommendation—our very own ecommerce podcast here at Zaius! And if you like what you hear, subscribe away !

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

BigCommerce

JULY 6, 2018

More than just a conference, the eCommerce Expo is an interactive skill-building experience for all B2C and B2B professionals interested in learning about the latest tips and techniques to drive company growth in an online marketplace. Toronto, ON. DX3 is Canada’s largest retail, technology, and marketing conference.

eCommerce 331

eCommerce Events Online Retail Technology 331

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. software and SaaS sales data from 2018-2022 to glean insights into monthly and quarterly sales trends across the last five years. Are you optimizing all possible Q4 sales opportunities for your software business?

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

TradeGecko

JANUARY 25, 2018

trillion and that the B2B business is now dwarfing that of the B2C business". The buying trends of consumers and businesses are constantly shifting so retailers and wholesalers must find new and creative ways to stay on top of these changes in 2018.

Webinar 60

Webinar B2B B2C eCommerce Marketing 60

Retail TouchPoints

MAY 18, 2023

Thanks to its core product — stylishly packaged, “beauty forward” hand sanitizers crafted in partnership with the well-known Givaudan perfume house — the brand achieved a $60+ average order value (AOV) from its inception in 2018. After six months of B2C sales in the U.S.,

POS 264

POS Channel B2C Social Media 264

ecomdash

SEPTEMBER 12, 2018

Bonanza launched in 2008 as a B2C marketplace and has over 50k online retailers. The post Ecomdash Product Updates – August 2018 appeared first on Ecomdash. Our Bonanza integration is finished – just in time for the holidays. You will need to log in to our support site to view these pages.

Shipping Labels 60

Shipping Labels Merchant Services Outdoor B2C 60

FastSpring

DECEMBER 19, 2018

In case you’ve missed something, here’s a list of the top 10 blog posts from 2018 that you don’t want to miss as you gear up for 2019. Are you B2B or B2C? The post Blog Roundup: The Top 10 FastSpring Blog Posts of 2018 appeared first on FastSpring. We are proud of the content we have produced throughout the year.

Blog 63

Blog eCommerce Platforms B2C B2B 63

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Zaius grew over 150% in 2018 and as we continue to expand, it’s important to bring added depth and experience to our team.

B2C 150

B2C Marketing Customer Customer Loyalty 150

Forrester eCommerce

NOVEMBER 7, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. Kiran Mani, Google’s managing director of retail, speaking at the National Retail Federation’s September 2018 conference, said that 33% of consumers expect personalized recommendations.

Recommendation 281

Recommendation Blog Consumer Management 281

OrderDynamics

MARCH 13, 2018

Ascend 2018: Future of Commerce . Yesterday’s post about Ascend 2018′ s partner day highlighted Episerver’s incredible feat of doubling their portfolio size in a short year. The post Ascend 2018: Future of Commerce appeared first on OrderDynamics. Future of Commerce: Start with Depth of Capabilities.

B2C 50

B2C Technology B2B Mobile 50

Forrester eCommerce

FEBRUARY 20, 2023

They are also becoming more active, judging by the 194% increase in trading volumes between 2018 and […] According to the nation’s stock exchange, there was a 36% increase in new trading accounts opened by female investors in 2021.

Banking 195

Banking B2C Management Marketing 195

Groove

JUNE 25, 2020

For example, if your client has both B2B and B2C sales, you can put B2C deals into its own eCommerce pipeline, so you don't mess up their B2B pipeline. Benefits of the BigCommerce & HubSpot Integration. First, this integration gives you the ability to choose which pipeline your deals go into.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Forrester eCommerce

MARCH 19, 2018

WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. As a profession, we’ve talked the talk about customer […].

Consumer 247

Consumer Workshop Marketing Customer 247

GetElastic

SEPTEMBER 1, 2021

While the B2C market is changing at a fast pace to keep up with customer demand, the B2B market, is also shifting in needs and feature desires. “If Just like B2C, eCommerce adoption will become inevitable even for those in the B2B space. As our founder Harry Chemko stated back in 2018 – B2B will look more like B2C.

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

NOVEMBER 12, 2018

Alibaba breaks another record with 2018 GMV reaching RMB213.5 I’m excited to share some of the event highlights here: Stay tuned for the post-event report on Singles’ Day 2018. I was in Shanghai last weekend to witness the largest 11.11 ever in history. billion ($30.8 billion), 27% higher than last year’s RMB168.3 billion ($25.3

Events 330

Events Online Retail B2C eCommerce 330

Kissmetrics

AUGUST 12, 2019

Diferenças entre B2B e B2C. É diferente de quando uma empresa vende para o consumidor final, processo que se denomina B2C (business-to-consumer). Marketing B2B e B2C: 10 diferenças entre os dois. Agora que tal descobrir os principais fatores que diferenciam o marketing B2B do B2C? Importância. Tipos de negócio.

B2B 204

B2B B2C Marketing Vend 204

Forrester eCommerce

APRIL 17, 2018

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage. Here are just a few of the remaining questions that fellow marketers had for Jenny Storms, CMO of NBC […].

Consumer 224

Consumer Marketing B2C 224

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

BigCommerce

JUNE 21, 2018

billion in 2018 , representing a 121% increase compared to 2012 revenue. They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. with 2018 revenue expected to top $51 billion and 2019’s haul projected to surpass $57 billion.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Forrester eCommerce

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Channel 331

Channel Social Media B2C Marketing 331

Forrester eCommerce

MAY 31, 2019

In our 2018 CMO Predictions, in the wake of Coca-Cola replacing its CMO with a chief growth officer (CGO) and the emergence of this role in other companies like Hershey’s and Kellogg, Forrester predicted that even more CMO roles at major brands would be usurped by a CGO. Now in 2019, with Unilever CMO Keith […].

Other 345

Other B2C Marketing Customer 345

Forrester eCommerce

MARCH 6, 2019

In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. But what if we told you that customer-centric privacy programs […].

Customer 348

Customer B2C Marketing 348