Retail TouchPoints

AUGUST 26, 2021

Consumers are clear about how they want to connect with brands: they want access 24/7 and to be able to explore on their own terms — Facebook & Boston Consulting recently reported that two-thirds of global consumers attempted to message a brand about their goods or services during the 2020 holiday season.

Consumer 317

Consumer Marketing Mobile Customer Experience 317

Retail TouchPoints

AUGUST 15, 2022

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

Consumer 244

Consumer Marketing Multi-channel Accessories 244

Forrester eCommerce

APRIL 17, 2018

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage. Here are just a few of the remaining questions that fellow marketers had for Jenny Storms, CMO of NBC […].

Consumer 224

Consumer Marketing B2C 224

Optimizely

NOVEMBER 30, 2017

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. So what should you be thinking about as you move into 2018? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. 2018 is the year of consolidation.

B2C 186

B2C Marketing Channel Customer Data 186

Forrester eCommerce

JULY 18, 2019

Singapore is recognized as one of the world’s most innovative hubs and as an innovation powerhouse in Asia: The 2018 Global Innovation Index ranks Singapore as the fifth most innovative market out of 126 global economies analyzed, and Singapore’s recently launched S$1 billion innovation fund establishes innovation as a key lever to economic growth (..)

Consumer 372

Consumer Marketing Customer Experience Customer Data 372

Kissmetrics

MARCH 12, 2018

This post will outline some of our predictions for those new opportunities and trends that will emerge into 2018. Blended Marketing Will Continue to Dominate in 2018. As a result, consumers are being much more selective about the apps they install, the sites they visit and the emails they receive. Let’s take a closer look: 1.

Marketing 202

Marketing Social Media eCommerce Channel 202

UpSellIt

SEPTEMBER 30, 2019

And as of June 28 th , 2018, that discussion is larger and louder than ever. California Consumer Privacy Act of 2018. On June 28 th , 2018, California Governor Jerry Brown signed a bill that successfully passed the California Consumer Privacy Act of 2018 (the “Act”) as law. Who is protected under the Act?

Consumer 60

Consumer Information Operations Article 60

Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. So, what’s happening in content marketing, version 2018? Let’s talk about content. Is it still the king? Let’s find out.

Marketing 205

Marketing Social Media B2C B2B 205

Omnisend

NOVEMBER 29, 2018

How are consumers changing? All so we can keep up with the latest ecommerce Read more The post Black Friday Emails: 2018 Statistics appeared first on Ecommerce Marketing Automation | Omnisend. So every year, we study Black Friday emails: what’s different? What trends are appearing?

eCommerce Marketing 143

eCommerce Marketing eCommerce Consumer Marketing 143

Retail TouchPoints

AUGUST 3, 2020

In 2018, Ernst & Young (EY) launched an ambitious project called FutureConsumer.Now , to model scenarios that would challenge present thinking about future consumers. Orschell discussed the differences and overlaps among these consumer segments as well as other recent research.

Consumer 279

Consumer eCommerce Omnichannel Fulfillment 279

BigCommerce

JULY 27, 2018

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. The consumer. In other words, the affiliate promotes the product to persuade consumers that it is valuable or beneficial to them and convince them to purchase the product.

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

Optimizely

FEBRUARY 22, 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. C-Level Keynote Panel Discussion: Your Big Opportunity: Tapping Into The Omni-Nature of Today’s Consumer. Jenny Kaplan, Consumer Goods Reporter, Bloomberg. February 27th at 11:30 AM.

Omnichannel 186

Omnichannel Mobile Shipping Costs eCommerce 186

Retail TouchPoints

FEBRUARY 16, 2024

At Claire’s we are reimagining the ways we reach and interact with consumers by letting the interests and passions of ‘Gen Zalpha’ lead our brand,” said Kristin Patrick, EVP and Chief Marketing Officer at Claire’s in a statement.

Accessories 278

Accessories Apparel Fashion Consumer 278

Optimizely

AUGUST 9, 2018

This week, thousands of retailers converged on Boston for Etail East 2018 to network and learn the cutting edge of ecommerce. While Etail East 2018 is sadly over, that doesn’t mean the learning has to stop now. The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.”

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

MARCH 13, 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. Here are the sessions you can’t miss if you’re a B2C marketer — whether focused on consumer behaviors, the rapid evolution of ecommerce, the growth of omnichannel, or the importance of customer experience.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Retail Technology Review

OCTOBER 15, 2018

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018.

Consumer 96

Consumer Marketing Internet Retail Retail 96

TalkingRetail

DECEMBER 11, 2023

Despite the regulations on HFSS dating back to 2018, fewer than 1 in 6 consumers have ever heard of ‘HFSS legislation’ and just 4% of adults can correctly identify what ‘HFSS’ means.

Consumer 59

Consumer Retail 59

Kissmetrics

MARCH 12, 2018

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI. million apps. Business – 9.8%.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Other humans – living, breathing consumers – keep them alive by doing business with them.

SEO 195

SEO Social Media Article Games 195

UpSellIt

JULY 25, 2018

And as of June 28 th , 2018, that discussion is larger and louder than ever. What happened on June 28 th , 2018? In case you missed it, on June 28 th , 2018, California Governor Jerry Brown signed a bill that successfully passed the California Consumer Privacy Act of 2018 (the “Act”) as law.

Consumer 63

Consumer Information Operations eCommerce 63

BigCommerce

JANUARY 3, 2018

According to the McKinsey Global Fashion Index , fashion industry sales growth is forecasted to nearly triple between 2016 and 2018 (from 1.5 Born Pretty is a consumer-facing webstore that also offers dropshipping for no additional charge. Born Pretty is a consumer-facing webstore that also offers dropshipping for no additional charge.

Shipping Costs 419

Shipping Costs Jewelry Toys Electronics 419

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Storing and securing data was largely unregulated until 2018 when GDPR took effect. Impact of GDPR since 2018? Image Credit: Forbes.

Consumer 144

Consumer Information Fulfillment Social Media 144

BigCommerce

JULY 19, 2018

has been the highest consumer of wine in the world since 2014. But the sector of the wine industry with the largest growth is direct-to-consumer sales (D2C). According to the 2018 Direct-to-Consumer Wine Shipping Report , there are two primary reasons for this growth. Since the late ‘90s, wine sales in the U.S.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

Retail TouchPoints

JUNE 9, 2021

According to Coresight Research ’s Inside the World of Amazon’s Private Label Offering report, Amazon now has over 22,617 products from 111 private label brands across nearly every category — three times the number of brands they had in 2018.

Shipping Costs 312

Shipping Costs Consumer Fashion Presentation 312

Forrester eCommerce

APRIL 27, 2018

Revenue growth was driven primarily by the Consumer and Enterprise Divisions, up by 32% and 35% respectively, whilst the Carrier Division […]. As in 2016, Huawei reported strong financial growth in 2017. Revenues were up 16%, EBIT, by 19%, and cash flow from operations by 96%.

Operations 230

Operations Consumer Telecommunications Management 230

Retail TouchPoints

NOVEMBER 14, 2023

Circuit City also will support the partnerships with its customer service, private label products and white-glove consumer electronics experience. After it closed its last brick-and-mortar retail store in 2009, Circuit City launched a comeback in 2018 with an experiential ecommerce site.

Electronics 277

Electronics Consumer Electronics eCommerce Consumer 277

Forrester eCommerce

FEBRUARY 23, 2018

Consumers’ expectations of a brand’s mobile experience have never been higher. Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.

Mobile 310

Mobile Technology Marketing Consumer 310

RTP blog

AUGUST 29, 2018

The National Retail Federation (NRF) was vastly encouraged by the recent numbers, boosting its 2018 sales growth forecast to a minimum of 4.5% I do continue to agree with Deloitte’s Kasey Lobaugh , who shared his insights on the “ Retail Bifurcation ” during the 2018 Retail Innovation Conference. relationship with other countries.

eCommerce 150

eCommerce Retail Gifts Consumer Goods 150

Forrester eCommerce

MAY 7, 2019

In November 2018, we predicted that CMOs would target societal tensions to gain an advantage in competitive markets. Nike’s 30th-anniversary campaign featuring controversial activist Colin Kaepernick would serve as an opening salvo for other brands to just do it. And so they did.

Consumer 308

Consumer Marketing Other B2C 308

Retail TouchPoints

APRIL 23, 2024

in 2018, when it acquired Finish Line for $558 million. With Hibbett’s highly complementary footprint, this transaction represents a logical next step in our strategic growth plans, further enabling us to meet the dynamic demands of consumers globally.” billion , in a deal unanimously approved by the Hibbett board.

Fashion 147

Fashion Operations Retail Consumer 147

Retail TouchPoints

SEPTEMBER 23, 2022

While 63% of the company’s business is derived through direct-to-consumer channels and 26% is credited to digital commerce, Ralph Lauren has “reduced brand dilution distribution” since 2018, according to Patrice Louvet, President and CEO of the company. The brand has exited two-thirds of its department store presence in the U.S.

Department Stores 278

Department Stores Operations Consumer Channel 278

BigCommerce

FEBRUARY 1, 2018

But don’t assume consumers know these things as well. Those consumers who find your product or service appealing often share similar characteristics, which will help you fine-tune your messaging from top to bottom. Conduct interviews: Talk to consumers who might fit in your target market. That took me six months to figure out.”.

Marketing 373

Marketing Hobbies Social Media Information 373

Forrester eCommerce

JANUARY 18, 2019

Digitally mature and savvy luxury consumers […]. Back in the summer of 2017, we warned that luxury brands were out of time when it came to improving their digital customer experiences and internal operations.

Customer Experience 285

Customer Experience Retail Operations Technology 285

Forrester eCommerce

NOVEMBER 7, 2018

This blog post is part of Forrester’s Holiday 2018 retail series. Today’s consumer expects advertisers to deliver personalized, relevant experiences and rewards those that do.

Recommendation 281

Recommendation Blog Consumer Management 281

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 323

Consumer Marketing Mobile Customer Data 323

Forrester eCommerce

APRIL 30, 2018

Consumers can choose between a variety of touchpoints; but when it comes to mobile, loyal customers will download your app, but everyone else will be left with the mobile browser. Mobile is becoming a dominant digital touchpoint for retail, influencing online sales and purchase decisions in-store.

Mobile 230

Mobile Retail Download Consumer 230

Retail TouchPoints

AUGUST 24, 2023

The deal coincides with the wide launch of CommentSold’s drop shipping capabilities, creating an end-to-end platform for direct-to-consumer (DTC) sales. “I I am fervently dedicated to providing a seamless and transparent monetization platform for creators,” said Gautam Goswami, CEO of CommentSold in a statement. “CS

Drop Ship 245

Drop Ship Social Media Small Business Retail Fulfillment 245