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Technology Innovation: It’s Time For CIOs To Step Up Their Game

Forrester eCommerce

CIO: It’s Time To Step Up Your Technology Innovation Game In 2018, the CIO role team at Forrester has stepped up its emphasis on technology and technology innovation. Now we believe it’s time for you to up your game. At the beginning of the year, we made some big shifts in our research alignment. I moved […].

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Join Us At CX Europe 2018 To Find Out How CX Innovators Are Stepping Up To Play A Bigger Game

Forrester eCommerce

CX Europe 2018 is just 8 days from now — Tuesday and Wednesday, November 13–14 at the Royal Lancaster next to Hyde Park in London — and this year we are exploring how companies are resetting, realigning, and reinventing themselves to make CX the engine for growth. To set the scene, as this year’s Forum […]

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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SEO is Turning into a Questions and Answers Game

Kissmetrics

And here’s 2018. None-the-less we were able to gather some interesting stats as we have data going back to 2017. Global question and answer searches. Here’s what the question searches looked like in 2017. What do you notice when looking at the data? Generally, the overall percentage of question-based search queries has gone up.

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2018 Predictions: What B2C Marketers Need To Know

Optimizely

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. So what should you be thinking about as you move into 2018? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year. 2018 is the year of consolidation.

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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Let’s take a look at five mobile marketing trends for 2018 that can help you strategize your campaigns for maximum ROI. In 2018, we will continue to see the growth in the way mobile apps function. Instagram, one of the fastest-growing social media platforms in the world, had nearly 1 billion active users in early 2018.

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8 Surprising Marketing Predictions for 2018

Kissmetrics

This post will outline some of our predictions for those new opportunities and trends that will emerge into 2018. Blended Marketing Will Continue to Dominate in 2018. They’re on our 2018 marketing predictions list because we believe that these bots will increase their penetration in our daily lives. 2018 will only see this grow.

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