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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot , merchants are strongly motivated to ensure the money is being spent effectively. In a session at Shop.org. What I would advise people to do is to decide, what do we sell?”

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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Amazon Risk Factors and Obstacles in 2018. From changes in technology to pending legislative issues, these are the top items to keep an eye on in 2018 and beyond. Channel expansion and high-growth pains. Amazon’s 2018 Risk Checklist for High-Growth: Local economic/political conditions. Download Now.

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018. Note: IDC has been credited with coining the term “omnichannel.”)

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Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Retail TouchPoints

Walmart will make its own technologies across both digital and physical channels available to other retailers. Associates can benefit from mobile tools that help them optimize the pick path, handle multi-order pickups, validate item selections and manage substitutions. in a statement.

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Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Retail TouchPoints

After topping the charts as the most popular shopping app in the world in 2018, Wish fell out of favor with consumers who had one too many bad experiences. Today marks the brand’s reintroduction to consumers with a multi-channel, multi-market campaign aiming at bringing the new experience of shopping on Wish to life.

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51 Indispensable Amazon Seller Tools in 2018

CPC Strategy

We’ve compiled 51 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling. The post 51 Indispensable Amazon Seller Tools in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. This list is.