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Forrester’s Top Emerging Technologies To Watch 2018

Forrester eCommerce

I’m excited to announce that our list of top emerging technologies to watch in 2018 is out. If you are a client, you can download the report here; if not, here is a quick video blog. It explains what’s different about this year’s report and how we came up with our list. It further contains […].

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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

The suit alleges that the app infringes upon features of the Scan & Go technology introduced by Walmart subsidiary Sam’s Club in 2016 and adopted by Walmart in 2018. The company is seeking payment for damages incurred from the alleged copying of its technology, according to media reports.

Mobile 298
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2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 304
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Sephora Rolls Out Mobile POS Technology to 500 Stores

Retail TouchPoints

Sephora has been a long-time investor in customer-facing technologies for both in-store and online shoppers. The partnership with Wildbytes featured technology that would allow the mirror to generate data and create recommendations on makeup, skincare and fragrance.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Zebra Technologies has named Chief Product and Solutions Officer Bill Burns as its next CEO and board member, effective March 1, 2023. Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018.

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New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding.

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Making Sense of Enterprise Marketing Technology (EMT)

Forrester eCommerce

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.