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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. billion in 2019 and is projected to reach $10.02 The global loyalty management market stood at $2.47 billion by 2027, with a compound annual growth rate of 19.9%

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The Empowered Marketer LIVE: Shoptalk 2019

Optimizely

The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. Here are the top strategic takeaways from Shoptalk 2019. Watch The Empowered Marketer LIVE at Shoptalk 2019. The importance of getting a handle on your customer data. and much more.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

Detenber isn’t the retailer’s only recent hire as CEO Scott Williams, who took the helm in 2019, works to transform the business. Put all those things together and I’m just very excited about the potential. There’s so much opportunity here.”

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Imagine 2019: Magento Expands Everything

Optimizely

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. But the real retail message needs to go deeper and center even further on the customer. The shopper is everywhere, but is the customer data there?

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First Forrester New Wave™ On B2B CDPs Sets The Bar For An Emerging Market

Forrester eCommerce

We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech.

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Close The Gap Between Brand, Customer and Employee Experiences

Forrester eCommerce

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

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Retail Ecommerce Ventures Seeks to Add Stein Mart to its Growing Portfolio

Retail TouchPoints

The assets available for sale include the Stein Mart brand as well as its private label brands, domain names, social media assets and customer data. million in aggregate digital sales in 2019, and the average order value was $79.55 , according to Hilco Streambank , which is overseeing the sale. The retailer had $81.7