Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 372

Search Marketing Marketing 372

Forrester eCommerce

OCTOBER 21, 2019

European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”).

Marketing 186

Marketing Information Customer 186

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 348

B2B Marketing Management Customer Experience 348

Forrester eCommerce

NOVEMBER 5, 2018

Today my team published Forrester’s Predictions for the cybersecurity industry for 2019. Here is my take on how 3 of these trends will play out in the European cybersecurity market: Economic espionage in Europe will increase due to […]. We listed 5 key trends that we think will impact the industry over the next 12 months.

Marketing 370

Marketing 370

Retail TouchPoints

JULY 12, 2023

Target has named Lisa Roath as its new EVP and Chief Marketing Officer. Reporting to EVP and Chief Guest Experience Officer Cara Sylvester, Roath will lead core marketing functions including creative, guest marketing strategy, retail brand experience, social media, paid media strategy and marketing strategy and operations.

Food and Beverages 246

Food and Beverages Marketing Social Media Operations 246

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co.

Marketing 288

Marketing Operations Consumer Retail 288

Forrester eCommerce

FEBRUARY 6, 2020

The Q4 2019 earnings reports are in for Facebook, Snap Inc., Here are our top takeaways for marketers: Facebook, Inc. and Twitter. Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. So far, that’s held up, as the user base […].

Marketing 328

Marketing Social Media B2C 328

Forrester eCommerce

JULY 9, 2019

In today’s increasingly competitive retail market, every technology initiative is pitched as do-or-die. For our annual Top Retail Technology Investments in 2019 research, we interviewed more than 40 retail industry professionals to segment the technologies into “hot,” […].

Retail 389

Retail Technology Marketing Customer 389

Forrester eCommerce

MAY 15, 2019

Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […].

Technology 353

Technology Marketing Retail Customer 353

Retail TouchPoints

OCTOBER 20, 2022

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273

Marketing Management 273

Forrester eCommerce

MAY 30, 2019

China is expected to be the world’s largest consumer market in 2019. Seeking Chinese equivalents of Western marketing approaches no longer works. My latest report, “A Guide To Marketing Into China,” helps global marketers customize […].

Marketing 358

Marketing Consumer Customer B2C 358

Forrester eCommerce

JULY 29, 2019

Forrester has just published 2019 refresh of out Enterprise Business Intelligence (BI) Platforms Waves ™. As the BI market and the technology continue to evolve, so does our research.

Technology 313

Technology Management Marketing Information 313

Forrester eCommerce

APRIL 17, 2019

To help retailers and brands plan for 2019 and beyond, Claudia Tajima and I are interviewing our Forrester peers to discover how their 2019 predictions will affect the retail industry for our blog series “Future of Retail: Applying 2019 Predictions to Retail.”

Blog 262

Blog Retail B2C Other 262

Forrester eCommerce

DECEMBER 6, 2018

Marketers are held to an ever-higher standard of accountability to ROI and business impact. But many marketers struggle to meet these expectations, hampered by long-established habits and lack of knowledge about new data- and analytics-enabled measurement approaches.

Marketing 374

Marketing B2C 374

Groove

NOVEMBER 21, 2018

If you want to take advantage of email marketing, I have outlined four email marketing best practices that won't fall irrelevant any time soon. Personalized marketing can happen anywhere in your email, and it’s great because it is minimal effort and your recipients will appreciate it and feel more inclined to engage. Conclusion.

Marketing 247

Marketing Customer Consumer Other 247

Optimizely

FEBRUARY 28, 2019

When it comes down to it, our lives as marketers revolve around technology. We were curious to see how this emphasis on the ever-changing technology landscape impacts marketers’ roles today. So we asked hundreds of B2C marketers to give us their first-hand accounts of how tech plays into their day-to-day work.

B2C 207

B2C Marketing Technology Games 207

Optimizely

JANUARY 22, 2019

Your role as a marketer today isn’t exactly a simple one. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated? Never fear, because in this webinar, we’ll walk you through how each of these three new titles can fit into your 2019 marketing strategy.

Webinar 150

Webinar B2C Marketing Customer Loyalty 150

Forrester eCommerce

JUNE 10, 2019

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

Social Media 405

Social Media Retail B2C Marketing 405

Forrester eCommerce

JULY 30, 2019

The Canadian tech market will grow in 2019 and 2020, but growth will slow from 6% in 2018 to 3.7% in 2019, according to Forrester’s report, “The Canadian Tech Market Outlook For 2019 To 2020.”

Marketing 337

Marketing Customer 337

Forrester eCommerce

APRIL 26, 2021

I’m excited to announce The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021. The timing couldn’t be better, because the world – marketing included – has changed dramatically in the 18 months since the previous EMSS evaluation in October 2019.

Marketing 392

Marketing Customer 392

Forrester eCommerce

FEBRUARY 10, 2020

Although flowers and chocolates won’t be enough to embrace customer experience, prioritizing CX has never been more important in order to advance your firm’s marketing maturity. This is just one of the many important insights from the 2019 Forrester Analytics Global Marketing Survey- and one you can find […].

Marketing 301

Marketing Customer Experience Blog Customer 301

Omnisend

FEBRUARY 25, 2019

At one point or another, every small business needs a tool to help with email marketing. With a market that’s so saturated, it can be quite difficult to weed through all of the tools to find the best one. But you’re a small business owner, you don’t have time for all that.

Marketing 167

Marketing eCommerce Marketing eCommerce 167

Forrester eCommerce

FEBRUARY 4, 2019

I am pleased to announce that Forrester and SEMPO (Search Engine Marketing Professional Organization) are partnering for the second year in a row to field a Search Marketing Survey. From last year’s survey, we highlighted five key trends from the survey that we saw in the search marketing industry.

Search Marketing 210

Search Marketing Marketing 210

Omnisend

SEPTEMBER 13, 2019

In May of 2019, Mailchimp launched a huge announcement that they were pivoting from an email marketing platform to an “all-in-one marketing automation platform.” While those in the digital marketing sphere saw this coming a mile away, given their recent rupture with top ecommerce platform, Shopify.

Marketing 166

Marketing eCommerce Platforms Shopify eCommerce Marketing 166

Forrester eCommerce

JULY 5, 2018

At the midpoint in 2018, the US tech market is on track to grow by 6.7% In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […]. in 2018, the fastest growth since 2012.

Marketing 186

Marketing Telecommunications Information Technology 186

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Forrester eCommerce

JULY 29, 2019

In the wake of two traditional markets colliding, a new segment has emerged: cloud content platforms. Watch the video below to learn how […].

Technology 335

Technology Marketing Customer 335

Forrester eCommerce

JANUARY 29, 2019

Warby Parker. The list of these digitally native, direct-to-consumer (DTC) challenger brands goes on and on — and incumbent consumer brands have taken notice almost as quickly as consumers themselves have turned to these up-and-comers for the products and services they need.

Consumer 317

Consumer Marketing Supplies B2C 317

Groove

OCTOBER 23, 2018

As digital marketers assemble their goals for 2019, increasing organic traffic is guaranteed to be at the top of many lists. If you’re using an eCommerce platform like BigCommerce, blogging with WordPress creates a few hurdles for your content marketing. And for most sites, that’s a pretty simple goal to achieve. Enter BigPr.es.

BigCommerce 275

BigCommerce Blog eCommerce Platforms eCommerce 275

Forrester eCommerce

JUNE 3, 2019

If you’re looking to get a handle on the explosion of content at your company, follow the lead of many organizations that have turned to digital asset management (DAM) to manage the entire content life cycle. More than 75% of global software decision makers are implementing or planning to implement DAM. How should you take […].

Marketing 369

Marketing Management Technology Customer 369

ROI Revolution

JULY 1, 2019

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

Marketing 96

Marketing Social Media X-cart Games 96

Retail TouchPoints

APRIL 7, 2022

Mattress Firm has hired retail and technology veteran Mickey Mericle as its new Chief Marketing and Experience Officer. She will oversee the retailer’s marketing, advertising and customer experience initiatives as well as lead the development and execution of Mattress Firm’s brand strategy and develop a forward-thinking media strategy.

Marketing 306

Marketing Customer Loyalty Customer Experience Supplies 306

Retail TouchPoints

NOVEMBER 11, 2022

Bed Bath & Beyond has appointed Bart Sichel as EVP, Chief Marketing and Customer Officer as the troubled retailer rebuilds its executive leadership following a number of departures in 2022, including former SVP of Marketing James Reath.

Marketing 246

Marketing Department Stores Omnichannel eCommerce 246

Forrester eCommerce

OCTOBER 22, 2020

The business intelligence (BI) vendor consolidation trend that started earlier in 2019 continues. IBI) — one of the oldest players in the market. Today, TIBCO announced its intent to acquire Information Builders, Inc. Want to get the real sense of how far back IBI goes?

Information 313

Information Marketing Technology Management 313

Forrester eCommerce

APRIL 22, 2019

Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.

B2C 320

B2C Marketing Consumer Customer 320

TalkingRetail

JANUARY 3, 2024

Multiples and independents saw their highest level of transactions in December since 2019, according to the marketing data and analytics company Kantar.

Marketing 59

Marketing Retail 59

RTP blog

NOVEMBER 22, 2019

Today’s e-Commerce market is oversaturated and many players are losing steam and losing money. Early on, management knew the market would get more competitive, so they laid the groundwork for new strategies long before they were needed. Alibaba claims more than 70% of new users in fiscal 2019 came from lower-tier cities.

eCommerce 195

eCommerce Beauty and Health Apparel eCommerce Marketing 195