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2020 B2B Marketing Practices That You Should Keep (Or Adopt) In 2021

Forrester eCommerce

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 498
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B2B Marketing Should Organize Around The Customer In 2020

Forrester eCommerce

The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: The number of organizations with audience-based structures will more than double.

B2B 338
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B2B Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — against 29 criteria. (..)

B2B 323
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2021????B2B???????????????????

Forrester eCommerce

2020?????????B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????. B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????. B2B????????????????????????“????”???????.

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5 Essential Pieces of a Prospecting Solution

Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.

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Summit 2020: Selling On B2B Marketplaces

Forrester eCommerce

Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.

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Predictions 2021: B2B Marketers Build Digital Pathways To Distanced Businesses

Forrester eCommerce

The events of 2020 changed how B2B marketers engage with buyers. Look for the transformation to continue in 2021.

B2B 450
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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.