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B2C Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester eCommerce

In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.

B2C 276
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Future Of Retail 2020: Retail B2C Marketers Manage Influencers, Marketing Partnerships, And DTC Acquisitions

Forrester eCommerce

To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series. To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail.

B2C 358
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BigCommerce Named a Leader Among B2C Ecommerce Platforms in IDC MarketScape Report

BigCommerce

The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms.

B2C 334
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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 379
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Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester eCommerce

Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2C 210
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How to Use eSports Marketing to Grow Your B2C Reach

Kissmetrics

Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Total, brands spent around 364 million dollars on eSports advertisements and sponsorships in 2020, and that number is expected to increase to 634 million by 2023. Is it the right fit for your business?

B2C 312
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What To Expect On Singles’ Day 2020

Forrester eCommerce

We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].

Retail 451