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How Customer Experience Measurement Drove CX Improvements In 2020 Despite COVID

Forrester eCommerce

Despite COVID-19, customer experience measurement improvement at leading companies continued in 2020 and led to business growth. Learn more.

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Ikea Improves Forecast Accuracy with AI-Powered Demand Sensing

Retail TouchPoints

AI Helps Improve Productivity and Performance After a successful pilot in Norway in 2020, where the retailer saw a marked improvement in forecast development for each article and store , Ikea Retail implemented the technology more broadly. Since then, employee productivity and forecast accuracy have significantly improved.

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Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles

Optimizely

With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution. The Engagement Report for a Web Modal.

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Do You Know The $-Value Of Improving CX?

Forrester eCommerce

We just updated our calculations for how much business growth you can expect from improving CX. For all the details, you can check out our new report “How Customer Experience Drives Business Growth, 2020.” We did this for the 14 industries we cover in our CX Index survey. But for now, here’s a… Sneak Peek […].

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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Sales Leaders Can Improve Sales Productivity By Focusing On Four Wellness Steps

Forrester eCommerce

Sales leaders want to continuously improve sales productivity. However, evidence from Forrester’s Q3 2020 US Future Of Work Survey shows that B2B sellers feel fatigued, less engaged, and more frustrated at work compared with other B2B professionals.

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Security Recommendations 2020: What To Focus On

Forrester eCommerce

Our team of security and risk analysts spent the past few months brainstorming and curating tactical and strategic advice designed to improve your security programs for 2020 and beyond. and then along came the COVID-19 global pandemic. In the midst of this, firms are undergoing a shuffle of priorities to accommodate a […].