Forrester eCommerce

MAY 28, 2020

Our latest evaluation, “The Forrester New Wave™: Influencer Marketing Solutions, Q2 2020,” published today. More than a hundred vendors in the market became 47 in our New Tech, which became 12 in the Wave. Influencer marketing solutions (IMS) vendors are many and […].

Marketing 265

Marketing Customer 265

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Forrester eCommerce

APRIL 14, 2020

Forrester has just released our updated forecasts for the US tech market in 2020, factoring in the impacts of the COVID-19 virus and the efforts to contain its spread: “US Tech Budget Outlooks In A COVID-19 Recession.”

Marketing 363

Marketing Customer 363

Forrester eCommerce

JANUARY 24, 2019

Growth in China’s technology market will slow in 2019 due to geopolitical tensions and economic pressures but will rebound in 2020.

Marketing 371

Marketing Technology Information 371

Forrester eCommerce

JULY 20, 2020

The Canadian tech market will fall in 2020. Forrester’s latest forecast for Canadian business and government of tech goods, software, and services shows the best case is a 7% drop in 2020 (Scenario A). The only question is how much.

Marketing 275

Marketing Information Technology Customer 275

Forrester eCommerce

DECEMBER 8, 2019

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 380

Mobile Marketing Customer Experience B2C 380

Forrester eCommerce

FEBRUARY 3, 2020

Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021.

Marketing 339

Marketing Technology Other Customer Data 339

Forrester eCommerce

JULY 6, 2020

On June 24, the International Monetary Fund (IMF) released its updated forecasts for global and country economic growth (World Economic Outlook Update, June 2020). The updates to its April 2020 report show a deeper recession in 2020 and a shallower recovery in 2021 for the world economy as a whole, as well as for most […].

Marketing 340

Marketing Information Technology Customer 340

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 Viral Nation has an average 4.8-star

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Groove

JANUARY 8, 2021

If you thought that the fulfillment, shipping and delivery process was difficult during the 2020 holiday season, you may be in for an unpleasant surprise the weeks following the holidays. According to Adobe Analytics, 2020 Cyber Monday alone set a new record for the largest U.S. In 2020, that number topped 50%. Conclusion.

eCommerce 363

eCommerce Fulfillment Subscription Consumer 363

Forrester eCommerce

JANUARY 8, 2021

Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. That being said, many of the […].

Channel 460

Channel Marketing 460

Forrester eCommerce

NOVEMBER 1, 2020

We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].

Retail 441

Retail eCommerce B2C Marketing 441

Forrester eCommerce

OCTOBER 21, 2019

European tech markets will experience slowing growth in 2020, according to Forrester’s latest forecast for the European tech market as a whole and for tech markets in the eight largest countries (“European Tech Market Outlook For 2019 To 2020” and “European Tech Market Outlook By Country For 2019 To 2020”).

Marketing 186

Marketing Information Customer 186

Forrester eCommerce

OCTOBER 14, 2020

It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series.

Events 269

Events Blog Marketing Customer Experience 269

Omnisend

JANUARY 14, 2020

SMS marketing has a huge reach and stunning engagement results. Although this channel isn’t necessarily your “all-in” bet, short text messages are a powerful add-on to your existing marketing strategy.

eCommerce 197

eCommerce Marketing eCommerce Marketing Channel 197

lateshipment

OCTOBER 30, 2020

Data like important shipping dates, popular products on particular days, effective short-term marketing techniques, and sales data. Ideal marketing techniques – Use carousel ads on Facebook and Instagram to showcase several offers or Halloween-specific content in the same ad. Important eCommerce Events.

Shipping 243

Shipping Small Business Retail Marketing Retail 243

Forrester eCommerce

FEBRUARY 12, 2020

I recently hosted Forrester’s Predictions 2020 webinar, where I interviewed CEO George Colony and other Forrester thought leaders on the dynamics that will shape 2020 and beyond. Attendees were able to ask questions during the webinar, some of which could not be answered live.

Webinar 384

Webinar Other Customer Experience Information 384

Retail TouchPoints

DECEMBER 20, 2023

Manhattan’s Fairway Market grocery chain has partnered with Instacart to develop a new convenience-focused service called Fairway Now that will offer delivery of last-minute grocery items and household essentials in as fast as 30 minutes. Fairway Market is a trademark of the retailer-owned supermarket cooperative Wakefern Food Corp.

Marketing 262

Marketing Payment Services eCommerce Retail 262

Forrester eCommerce

MARCH 7, 2024

Since we started covering the Adobe services market in 2020, we have seen it grow rapidly and mature continuously (see Figure 1). Adobe services have evolved into an established market that features: High revenue growth. I’m pleased to announce the publication of The Adobe Services Landscape, Q1 2024.

Marketing 416

Marketing B2C Technology 416

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 371

B2C Marketing Consumer Customer Experience 371

BigCommerce

JUNE 10, 2020

In 2020, marketing personalization isn’t just an option anymore — it’s an industry standard. Prospects landing on your website expect…

Marketing 391

Marketing eCommerce Marketing eCommerce 391

Forrester eCommerce

NOVEMBER 3, 2020

Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 33 criteria.

Operations 380

Operations Management Marketing 380

Forrester eCommerce

FEBRUARY 3, 2021

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. In 2020, 64% of US online adults said that they made a consumer electronics purchase online on a computer, […].

Consumer Electronics 430

Consumer Electronics Electronics Consumer Marketing 430

Forrester eCommerce

NOVEMBER 1, 2019

Read Forrester's predictions on what to expect from the IoT market in 2020. Business use of the internet of things continues to expand.

Marketing 385

Marketing Customer 385

Kissmetrics

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. How do I know this?

Marketing 214

Marketing Recommendation Management Channel 214

Retail TouchPoints

OCTOBER 20, 2022

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

Marketing 273

Marketing Management 273

Forrester eCommerce

NOVEMBER 4, 2019

In 2020, the cloud computing market will sees interesting new alliances and face new security concerns. Read Forrester's 2020 cloud predictions to find out more.

Marketing 349

Marketing Customer 349

Forrester eCommerce

OCTOBER 29, 2019

Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020.

B2C 210

B2C Customer Marketing B2B 210

Forrester eCommerce

NOVEMBER 4, 2019

Learn Forrester Research's top 5 predictions for the software development market in 2020. The world of software development will see big changes.

Marketing 335

Marketing Information Technology 335

MakeWebBetter

JANUARY 16, 2020

What are the top marketing trends 2020? The post Top 10 Marketing Trends 2020 Can Kill Your Business If Ignored [Free Market Research Template] appeared first on MakeWebBetter. Like everyone is talking of chatbots, personalization and social commerce, augmented reality and bla bla bla.

Marketing 145

Marketing Social Media PPC WooCommerce 145

Forrester eCommerce

MAY 1, 2020

Tech vendors have begun reporting Q1 2020 earnings. IBM, Manhattan Associates, and SAP reported last week, as did Infosys, TCS, and Wipro. This week, we have earnings reports from Alphabet (Google Cloud), Amazon Web Services, Cerner, Citrix, Microsoft, PTC, PegaSystems, ServiceNow, and Unisys among others.

Marketing 292

Marketing Other Customer 292

Forrester eCommerce

MARCH 2, 2022

What Is A Marketing Resource Management (MRM) Solution? A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. Why Do Marketers Need MRM?

Management 195

Management Marketing B2C Operations 195

Retail TouchPoints

AUGUST 17, 2022

Kohl’s has named Christie Raymond as its new Chief Marketing Officer, reporting directly to CEO Michelle Gass. Raymond has been with Kohl’s since 2017, beginning as SVP, Media and Personalization and promoted to EVP, Customer Engagement, Analytics and Insights in June 2020. Christie Raymond.

Marketing 304

Marketing Omnichannel Consumer Customer 304

Forrester eCommerce

SEPTEMBER 7, 2020

Last week, IFA 2020 took place both in Berlin and virtually. I attended the virtual fair, which was an excellent experience. You could really feel how people were excited to meet both physically and virtually.

Consumer Electronics 275

Consumer Electronics Electronics Consumer B2C 275

Forrester eCommerce

DECEMBER 6, 2019

In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam. It is always interesting to challenge clients on some of their assumptions, discuss what trends will accelerate next year or to be challenged on some of the […].

Marketing 195

Marketing Events Customer Experience B2C 195

Forrester eCommerce

OCTOBER 23, 2020

The events of 2020 changed how B2B marketers engage with buyers. Look for the transformation to continue in 2021.

B2B 441

B2B Marketing Events Customer 441