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20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 380
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Impressions From Mobile World Congress 2021

Forrester eCommerce

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic.

Mobile 317
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Walmart Sues BJ’s Over Mobile Self-Checkout Technology

Retail TouchPoints

over its mobile Express Pay shopping app. The Scan & Go technology was introduced to afford an easier shopping experience to customers through scanning and bagging items as they shop, eventually checking out and paying with their mobile devices. Walmart Inc. has filed a lawsuit against BJ’s Wholesale Club Holdings Inc.

Mobile 298
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Petco Expands DoorDash Delivery Offerings, Enhances Mobile App

Retail TouchPoints

The retailer began offering same-day delivery in partnership with DoorDash in December 2020. Petco also has updated its mobile app to include a streamlined, centralized profile for pets’ wellness needs, including nutrition, vaccinations and grooming appointment reminders.

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Retail’s Future Requires a Shift from Mobile-First to Mobile-Only

Retail TouchPoints

The turmoil also proved that mobile technology enables needed flexibility in times of disruption and drives superior customer experiences that make retailers more competitive. As retailers plan for the future, getting and keeping the flexibility needed for retail success will require mobile-only strategies. ” What’s Next?

Mobile 264
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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester eCommerce

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles.

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Mobile Express Checkout: PayPal’s Payment System

Groove

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This payment processing system gives businesses the opportunity to expand their mobile sales tremendously. What Is Mobile Express Checkout? Drive Conversions & Mobile Sales. TLS Connection.