Forrester eCommerce

MARCH 3, 2021

B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????. B2B????????????????????????“????”???????. 2020?????????B2B???????????????????????????????????????????????????????????????????????????????????Forrester?B2B????????????????????????“????”???????.

B2B 235

B2B Customer Marketing 235

Forrester eCommerce

NOVEMBER 11, 2021

When we asked B2B marketing and brand leaders in Forrester’s 2021 Brand And Communications Survey if they act in […]. We all want to be trusted, and, in turn, we are inclined to trust others. So it is perhaps unsurprising that we have a highly inflated sense of levels of trust, especially in our professional lives.

B2B 369

B2B Marketing Other Customer Experience 369

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 498

B2B Marketing Customer 498

Forrester eCommerce

OCTOBER 23, 2020

COVID-19 accelerated the digital next normal for B2B sales. Read an overview of our 2021 B2B sales predictions. What lies ahead?

B2B 465

B2B Channel Marketing Customer 465

Forrester eCommerce

JULY 20, 2021

This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual networking opportunities.

Presentation 313

Presentation B2B Customer Marketing 313

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

B2B 275

B2B Shopify Merchant Services eCommerce 275

Forrester eCommerce

APRIL 30, 2021

The concept of “right audience, right content, right place, right time” has been around the B2B world for ages. According to the 2021 Business Technographics Marketing Survey, 75% of all B2B marketing respondents agreed that “buyers expect an immediate response to their […].

B2B 456

B2B Marketing Operations 456

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 251

B2B Events Management Marketing 251

Forrester eCommerce

JANUARY 13, 2021

We just published a new report on the B2B marketing data providers landscape — Forrester clients can read the “Now Tech: B2B Marketing Data Providers, Q1 2021” here — but I also wanted to share a few additional observations that place this point in time within the context of the market’s ongoing evolution.

B2B 413

B2B Marketing 413

Forrester eCommerce

SEPTEMBER 17, 2020

Amid unprecedented uncertainty lies vast opportunity for B2B leaders. Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning Assumptions.

B2B 422

B2B Management Marketing 422

Forrester eCommerce

DECEMBER 10, 2021

2021 brought monumental shifts to the B2B sales world. Throughout the year, Forrester’s B2B Sales Executives service published key research on how sales leaders should address these changes, and we’ve highlighted that research below.

B2B 370

B2B Technology Customer 370

Forrester eCommerce

AUGUST 5, 2021

Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.

B2B 337

B2B Marketing Customer Operations 337

Forrester eCommerce

OCTOBER 20, 2021

Forrester CMO Shirley Macbeth interviews VP and Senior Research Director Jennifer Ross on the results of our 2021 Global Marketing Survey, which reveals what B2B marketing leaders are doing and planning to do to weather the ongoing uncertainty.

B2B 370

B2B Marketing Customer 370

Forrester eCommerce

AUGUST 22, 2021

Two fundamental truths apply to most B2B buying and selling scenarios. Let’s explore each of these truths to see how and why they influenced the design of Forrester’s new B2B Revenue […]. First, each individual account often presents multiple selling opportunities.

B2B 313

B2B Presentation Operations Marketing 313

Forrester eCommerce

NOVEMBER 7, 2023

The “great resignation” of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a dominolike fashion, we saw some employers pivot to attitudes that reflected the sentiment, “You’re lucky to be working here.”

B2B 382

B2B Fashion Other Marketing 382

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

MAY 13, 2022

Audience insights are more critical than ever for B2B marketers. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […].

B2B 195

B2B Marketing 195

Forrester eCommerce

NOVEMBER 24, 2020

B2B marketing leaders should continue to expect the unexpected and embrace change as a constant. These five actions can help you build a path forward through the unknown.

B2B 235

B2B Marketing 235

Forrester eCommerce

OCTOBER 5, 2020

This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the moment by focusing on these six areas.

Marketing 294

Marketing B2B 294

Forrester eCommerce

DECEMBER 21, 2020

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

B2B 494

B2B Marketing 494

Forrester eCommerce

DECEMBER 21, 2020

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 437

Events B2B Marketing Management 437

Kissmetrics

JANUARY 27, 2021

How’s it doing in 2021? Video and voice search are leading the charge in 2021. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. 2021 Video and Live Streaming.

Marketing 311

Marketing Social Media Blog B2C 311

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

B2B 98

B2B eCommerce Marketing eCommerce B2C 98

Forrester eCommerce

AUGUST 11, 2021

Data from Forrester’s The State Of Customer Obsession 2021 survey demonstrates that […]. Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the reply a heart emoji? A clown face? A teardrop?

B2B 318

B2B Recommendation Customer Customer Experience 318

Forrester eCommerce

NOVEMBER 19, 2021

Now is also a good time to review the content you published during 2021 and ask some key questions about it. It’s nearly the end of the year, so it’s the perfect time to reflect on your accomplishments while planning ahead. Does your content include data and tech expertise that buyers want? Was it created […].

B2B 370

B2B Customer 370

GetElastic

SEPTEMBER 1, 2021

What is B2B eCommerce? Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies.

B2B 147

B2B eCommerce B2C Payment Services 147

Forrester eCommerce

APRIL 27, 2021

At next week's B2B Summit North America, Forrester will debut a brand new waterfall model. Get a preview now of the value it will bring to B2B organizations.

B2B 276

B2B Operations Marketing Customer 276

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 trillion by 2021. to talk about: Their online selling success as a B2B brand. When did you first launch your B2B ecommerce site ? What B2B ecommerce features did you need?

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Retail TouchPoints

MAY 6, 2021

The second, NewCo , will inherit Office Depot’s B2B solutions, including its Business Solutions Division contract business, Grand & Toy and the independent regional office supply distribution businesses. News of the split coincided with weak results for the company’s Q1 2021 performance. Sales fell 13% to $2.4

B2B 164

B2B Consumer Toys Supplies 164

Fabric Blog

JULY 29, 2021

The complex nature of B2B transactions requires merchants to offer flexible payment options. Compared to B2C transactions, B2B orders are usually much larger in volume. These high-order values lengthen the B2B payment cycle. Companies buy items in bulk, resulting in high order values per transaction.

Merchant Services 98

Merchant Services B2B B2C 98

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. According to survey results, manufacturing leads the charge in B2B focused digital commerce initiatives. The results are in.

B2C 146

B2C B2B Customer Retention Subscription 146

Forrester eCommerce

DECEMBER 14, 2021

A number of trends in the B2B sales space have disrupted, challenged, and motivated sales enablement teams this year. As the first quarter of 2022 begins, let’s understand how these macro trends and the pandemic have reshaped our function and industry.

B2B 195

B2B Customer 195

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Ecommerce Platforms

AUGUST 10, 2021

The free virtual conference will be held from September 14 to 15, 2021, and will offer participants proven expert tips and tactics, strategies, and actionable real-world success stories. What will Participants of 2021 Make it Big Virtual Conference Learn? Bills and Mary Ellen's keynote session will be held on September 15th, 2021.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Retail TouchPoints

OCTOBER 28, 2020

A new study from OpenX and The Harris Poll predicts a rise in both consumer spending and marketing budgets for Q4 and 2021. B2C marketers and 111 B2B marketers), revealed key insights about consumer spending patterns and behavior. of consumers said it’s too early to say what they will spend in 2021 , 36%.

Consumer 191

Consumer B2C B2B Mobile 191