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Decoding China’s Central Bank Digital Currency

Forrester eCommerce

With further rollouts in 2021/2022, we expect to see this digital currency significantly impact a variety of B2C and B2B industries across financial services, retail, transportation, and entertainment. In fact, the digital yuan […].

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CPA Marketing: 5 Actionable Strategies to Grow Your Accounting Firm

Kissmetrics

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. Eighty percent of B2B marketers say LinkedIn is the best place to find leads. YouTube Resources: YouTube Marketing: Tips, Strategies, Best Practices for 2021 YouTube SEO: Quickest Way to Rank #1.

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Coinbase Commerce Review (Sep 2021): Everything You Need to Know

Ecommerce Platforms

The service is mainly focused on online payments, which means that it caters to those entities that have a professional website or app. Examples of individuals and businesses who can benefit from Coinbase include but are not limited to: Startups selling B2B software solutions. Service providers selling online services of any kind.

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Ecommerce Statistics

Ecommerce Platforms

57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 62% of B2B marketers said the increasing lead generation is the most important goal for landing pages. (Fireclick/MarketingSherpa/com, 2014). IBM, 2011).

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Composable Commerce: Commerce’s Great Unbundling

GetElastic

As of 2021, 40% of Nike’s revenue is D2C, and 22% is generated via Nike.com. We’ve seen this movie before in the financial services industry. Another example is when a brand with an established D2C channel looks to add a B2B channel. The composable pattern: not just commerce.

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How Marketers Are Getting Their Message Across in an Ad-Blocking World

Kissmetrics

The post is a native ad for The Motley Fool to collect leads for their financial services. Native ads can generate a click-through rate (CTR) 4x higher than non-native display ads , and they’re predicted to generate 74% of ad revenue by 2021. The #1 rated platform by marketers for B2B leads. Others are following his lead.

Marketing 239
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Updated December 2, 2021. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Black Friday 2021 brought in $8.9 In August 2021, 66% of organizations were in the process of delaying their office reopenings. Published March 12, 2020. November 4.

eCommerce 148