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Predictions 2021: B2C Marketing Goes Local And Retention-Based

Forrester eCommerce

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 385
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2021 B2C Marketing Priorities In Europe

Forrester eCommerce

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 371
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Keith Karlick Shares How to Build Engaging B2B Experiences at Make it Big 2021

BigCommerce

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…

B2B 334
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Predictions 2021: Agencies Swarm Talent With Technology

Forrester eCommerce

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

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Content Marketing in 2021 and Beyond

Kissmetrics

How’s it doing in 2021? Video and voice search are leading the charge in 2021. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. So, what’s happening in content marketing, version 2021? Content Marketing: 2021 Current Trends. 2021 Video and Live Streaming.

Marketing 311
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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. Industry analyst Gartner released an eye-opening look at the digital commerce landscape, largely influenced from pandemic aftershock.

B2C 146
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Tendances 2021

Forrester eCommerce

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 506