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How Real-Time Customer Data Is Powering Retail’s Transformation

Retail TouchPoints

Join us live on January 21st, 2021 at 2:00 PM ET. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume. Retailers have a lot more customer data than before but also are engaging with customers on new channels at significantly higher volume.

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Even with new vaccines potentially coming on the market in the months ahead, it’s likely the trends we’ve seen in 2020 will continue into 2021. Real-time data is the key for 2021. One such area where on-demand data can help retailers is inventory. There’s no time like the present to reap the rewards of D2C marketing.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. This year will be no different, in fact, I’m expecting the tone to be a little solemn in 2021 due to the COVID-19 pandemic, civil unrest and the economic crisis everyone faced in 2020.

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What to Expect in the Inbox in 2021

Retail TouchPoints

That’s why we predict retailers will increase authentication efforts in 2021; and inbox providers agree. We expect more retailers will implement a Domain-based Message Authentication, Reporting, and Conformance (DMARC) policy in 2021 in order to gain greater control over who sends emails on behalf of their domains and subdomains.

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Batteries Plus: Customer Data and Store Expertise Power Sweeping Digital Transformation

Retail TouchPoints

The company rebranded as Batteries Plus Bulbs in 2012 in an attempt to expand its appeal but then reverted back to just Batteries Plus in 2021 (although it does still sell light bulbs).

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Saks.com Launches Retail Media Network

Retail TouchPoints

This first-mover status was likely enabled by Hudson Bay Company’s decision to split the Saks Fifth Avenue brick-and-mortar and ecommerce offerings into two separate companies back in 2021.

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Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.