Forrester eCommerce

NOVEMBER 23, 2020

Understanding partner and buyer needs is paramount during 2021 planning. The current market disruption will have an ongoing impact on the channel, and channel marketers must cultivate acceptance and empathy toward partners and their buyers during these challenging times.

Channel 340

Channel Marketing 340

Optimizely

FEBRUARY 5, 2021

Marketing during the Super Bowl. When it comes to direct-to-consumer marketing, it’s not just a matter of “here’s our product, now buy it.” This year will be no different, in fact, I’m expecting the tone to be a little solemn in 2021 due to the COVID-19 pandemic, civil unrest and the economic crisis everyone faced in 2020.

Marketing 370

Marketing Games Events Consumer 370

Kissmetrics

FEBRUARY 22, 2021

Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. What worked last year may not be enough to creep ahead in 2021.

Marketing 290

Marketing Social Media Mobile eCommerce 290

Forrester eCommerce

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

Marketing 340

Marketing Customer Technology Consumer 340

Forrester eCommerce

JULY 16, 2021

The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully reopened, and the US economy is now projected to grow by 6% in 2021.

Improvements 326

Improvements Marketing Customer 326

Forrester eCommerce

OCTOBER 3, 2022

in 2021 to 6% in 2025. AI’s software growth is driven by: AI-infused software, that uses AI to increase its market attractiveness, although the software can still work without […].

Marketing 370

Marketing Customer 370

Forrester eCommerce

OCTOBER 5, 2020

Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. This year saw a significant increase in digital activity by B2B buyers. Seize the moment by focusing on these six areas.

Marketing 284

Marketing B2B 284

Forrester eCommerce

APRIL 26, 2021

I’m excited to announce The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021. The timing couldn’t be better, because the world – marketing included – has changed dramatically in the 18 months since the previous EMSS evaluation in October 2019.

Marketing 387

Marketing Customer 387

Forrester eCommerce

OCTOBER 22, 2020

FInd out what Forrester predicts for the automation market in 2021. In less than a year automation moved from a long-term goal to a short-term necessity.

Marketing 481

Marketing Customer 481

Kissmetrics

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Marketing 363

Marketing Operations Definition Recommendation 363

Forrester eCommerce

MAY 5, 2021

New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. .

Marketing 306

Marketing Technology Customer 306

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

ecomdash

NOVEMBER 26, 2020

Marketing calendars allow you to plan your campaigns in advance. Be sure to mark your calendar with these important dates for 2021. The post 2021 Ecommerce Marketing Calendar appeared first on Ecomdash.

eCommerce Marketing 147

eCommerce Marketing eCommerce Marketing 147

Forrester eCommerce

AUGUST 16, 2021

Two weeks ago, the US Bureau of Economic Analysis released its Q2 2021 data on US GDP on July 29, 2021: “Gross Domestic Product, Second Quarter 2021 (Advance Estimate) and Annual Update.” ” The headline stories focused on continued strong 6.5% growth in real GDP in Q2 and the surge in inflation to a 5.7%

Marketing 292

Marketing Customer 292

Forrester eCommerce

SEPTEMBER 18, 2020

In this environment, successful B2B CMOs must be agents of change within marketing and across the revenue engine by introducing well-established proven best-practice processes that can be adjusted quickly to create alignment between functions and meet the changing needs of the business.

B2B 475

B2B Marketing 475

Forrester eCommerce

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Technology 441

Technology Management B2C Marketing 441

Forrester eCommerce

DECEMBER 16, 2021

In 2017, Forrester expanded upon the IT service management market (ITSM) to establish enterprise service management (ESM) as a chosen area of coverage, continuing this research with a 2019 Forrester Wave™ evaluation. Now, we are pleased to announce The Forrester Wave™: Enterprise Service Management, Q4 2021.

Presentation 370

Presentation Management Marketing Customer 370

Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 242

B2B Events Management Marketing 242

Forrester eCommerce

FEBRUARY 3, 2020

Despite the excitement around leading-edge technologies like AI and big data, and the tremendous success of cloud vendors, Forrester’s latest forecast for the global tech market shows growth slowing to around 3% in 2020 and 2021.

Marketing 339

Marketing Technology Other Customer Data 339

Forrester eCommerce

DECEMBER 14, 2020

Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.

B2B 493

B2B Marketing Customer 493

BigCommerce

SEPTEMBER 22, 2021

In 2021, digital… Welcome to The Make it Big Podcast, a bi-weekly audio series about all things ecommerce by BigCommerce.

BigCommerce 287

BigCommerce Marketing eCommerce 287

Forrester eCommerce

JULY 20, 2021

If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on 14 and 15 September, is packed with deep dives into a range of different areas to support marketing and sales leaders […].

Presentation 300

Presentation B2B Blog Marketing 300

Kissmetrics

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. For marketers, though, it can be frustrating. Here’s what you need to know about SERPs in 2021. SERP Result Trends in 2021.

SEO 359

SEO Mobile Games Marketing 359

Retail TouchPoints

FEBRUARY 10, 2021

The retail market changed drastically over the past year, as people transitioned to more online shopping due to restrictions and safety concerns stemming from COVID-19. In 2021, color and design trends will help create retail environments that aid in customers’ confidence in the stores they shop in and their overall experience.

Retail 294

Retail Marketing Customer Technology 294

Retail TouchPoints

APRIL 23, 2021

This year, the publications expanded nominations to include all roles and job functions in the retail ecosystem — from ecommerce and marketing to innovation and store design. The 2021 winners of Retail TouchPoints’ and design:retail ’s 40 Under 40 are: Liz Aiello , Senior Associate , MG2. Mia Croft , Creative Director , Native.

Retail 325

Retail Omnichannel Management eCommerce 325

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Kissmetrics

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Forrester eCommerce

SEPTEMBER 17, 2020

Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning Assumptions. Amid unprecedented uncertainty lies vast opportunity for B2B leaders.

B2B 412

B2B Management Marketing 412