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Security Recommendations 2021: Taking Stock For The Long Term

Forrester eCommerce

Last year, companies compressed multiyear timelines for technology integration and innovation into a few months as the pandemic pushed office workers into fully remote work environments.

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Dickies Boosts Conversion Rate 94% on Tmall After Launching Fit Recommendation Tool

Retail TouchPoints

Workwear brand Dickies has experienced a 94% increase in conversions since it launched size and fit recommendations on Tmall in China in partnership with 3DLOOK. Dickies rolled out the tool in May 2021 to help address one of its customers’ biggest points of friction: 50% of all support questions were related to size.

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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). This year will be no different, in fact, I’m expecting the tone to be a little solemn in 2021 due to the COVID-19 pandemic, civil unrest and the economic crisis everyone faced in 2020. Super Bowl ads are a marketer’s playground.

Marketing 370
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Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Forrester eCommerce

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps.

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Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

In today's digitized society, online reviews have all but supplanted word-of-mouth recommendations. What 2021 online review trends you should be paying attention to. August 12th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT Your business has it all: the product, the plan, the team, the market. How to get more 5-Star reviews.

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2021: The Year of Social Advertising

Retail TouchPoints

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. Consumers tend to follow influencers they can relate to, and as a result they trust their product recommendations.

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Mobile eCommerce Trends & Strategies for 2021

Groove

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. We recommend compressing images or using different images for mobile breakpoints to speed up your site and improve mobile experience. Offer Native Mobile eCommerce Checkouts. Conclusion.