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Predictions 2021: Technology Diversity Drives IoT Growth

Forrester eCommerce

In 2021, demand for IoT devices and services will be driven by a variety of technology applications. Find out what Forrester predicts for IoT in the coming year.

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Predictions 2021: Technology And Customer Obsession Help Firms Emerge From Crisis Mode

Forrester eCommerce

Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing. It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed.

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Predictions 2021: Agencies Swarm Talent With Technology

Forrester eCommerce

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

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Countdown to Forrester’s Technology & Innovation APAC 2021

Forrester eCommerce

It’s 2021 and as a Technology Executive you’ve successfully adapted to a decade of digital transformation and more recently managed to keep your business resilient through the pandemic-driven recession. Be Bold, Be Creative, Be Different. But the challenges don’t end there.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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APEX Overcasts Dell Technologies World 2021

Forrester eCommerce

Since its inception, Dell Technologies has had many achievements, of which it should be proud. However, the shifting technology industry is forcing Dell to adapt faster than ever, more than ever, and […].

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What I Learned About Sales Technology In 2022

Forrester eCommerce

The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns. Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on. In 2022, everything was the same but completely different.