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The Keys To Better Post-Sale Customer Relationships In 2022

Forrester eCommerce

Existing customers account for more than three-quarters of annual revenue for B2B organizations, Forrester data shows. Find insights to deepen and build on customer relationships in our Customer Engagement Planning Assumptions report for 2022.

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Customers’ Trust Was Weak Across US Financial Services Brands In 2022

Forrester eCommerce

How well did US financial services firms rank in terms of customers’ trust in 2022? Our new research reveals the scores and rankings of 54 US brands across auto and home insurance, banking, credit card issuers, and investment firms, analyzed as part of Forrester’s US Financial Services Trust Index, 2022.

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Europe Predictions 2022: Customer Experience

Forrester eCommerce

In 2022, brands will look to customer experience teams to help them navigate their way through the pandemic. Find out more.

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The Canada Customer Experience Index, 2022, Uncovers A Slip In CX Quality

Forrester eCommerce

Forrester’s Customer Experience Benchmark Survey, Canada Consumers, 2022, reveals that CX quality in Canada has slipped in 2022 following several years of stability.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. December 6, 2022 at 11:00am PT, 2:00pm ET, 7:00pm BST In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023.

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2022 Breaches And Fines Offer Lessons To Security Leaders

Forrester eCommerce

2022 didn’t let up on the security incidents – according to Forrester’s 2022 Security Technographics Survey, 74% of security decision makers experienced at least one data breach at their firm in the previous twelve months. As we looked at the top breaches and privacy violations of 2022 — and there was activity right up to […]

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What I Learned About Sales Technology In 2022

Forrester eCommerce

In 2022, everything was the same but completely different. The roller coaster ride from 2021 continued into 2022, with new and unexpected twists and turns. Inflation cut off the flow of cash into sales technology companies, driving focus back to the fundamentals that established businesses rely on.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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Emerging Trends That Will Move Commerce in 2022

Do you want to get a clearer picture of the factors that will impact commerce in 2022? Coming on the heels of two highly unpredictable years, 2022 holds unique opportunities for companies that can adapt to the significant changes in the commerce landscape. We’ve compiled the predictions into a guide: Commerce Trends in 2022.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape. This webinar will include: What the next generation of e-Commerce customers are looking for.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.