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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Kissmetrics

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. What Is Games as a Service (GaaS)?

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

One such payment option that has demonstrated its effectiveness in streamlining these transactions is Dynamic Currency Conversion (DCC). Retailers offering DCC should collaborate with trusted payment processors that provide a best-rate guarantee. Revenue growth DCC introduces a profitable revenue stream for retailers.

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Why Gaming Retailers Should Promote Cybersecurity 

365 Retail

Gaming is a great way to unwind and relax, but cybersecurity threats can dampen the fun. The risks of gaming not only harm consumers but also reduce people’s trust. This means they can threaten the bottom line of gaming retailers. In this guide, we’ll explore why gaming retailers should promote cybersecurity.

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Despite worldwide challenges including an ongoing conflict in Ukraine, global inflation and continued COVID-19 worries — particularly in China where demand for premium goods is typically high — the luxury business remains strong. During its July 26, 2022 earnings release, LVMH reported revenue of approximately $37.3

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ESW Acquires Scalefast to Bolster Cross-Border Commerce Solutions

Retail TouchPoints

DTC ecommerce solution provider ESW will acquire Scalefast , an end-to-end ecommerce company, in a deal that is expected to close by mid-year 2022. The acquisition aims to extend ESW’s market strength across apparel, beauty, personal care and luxury brands to include entertainment, gaming and electronics.

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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

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Gen Z’s Message to Merchants: Meet Us in the Metaverse

365 Retail

A new study from FIS ® (NYSE: FIS), shows how the shopping preferences of younger UK consumers have shifted as adoption of embedded finance services reaches mainstream usage among Millennials and Gen Zs, while their older counterparts are less engaged with newer, digitally-oriented financial experiences. About the survey.