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Ikea Taps Meta’s Tech for New In-Store AR Game in Sweden

Retail TouchPoints

Designed to make children’s time in the store more enjoyable and get more people to care about keeping our oceans clean, the game was developed in partnership with Meta and Stockholm-based immersive tech company Warpin Reality using Meta’s Spark AR technology. “As

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AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Retail TouchPoints

As a matter of fact, as accessibility becomes a more prevalent concern in the retail sector, the interplay between new technology and AI represents some good news. Features that improve accessibility have the power to help legitimize AI-powered tools and services and lead to more trust around the new technology.

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. It’s not the typical technology; you have to figure out how AI applies for each role in retail,” she said. “A

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology. In 2021 Balenciaga dropped a digital collection for Fortnite, an online video game by Epic Games, which featured digital outfits inspired by some of their real-life designs and products.

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Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail TouchPoints

Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Winners were celebrated at a cocktail reception during the 2022 Retail Innovation Conference & Expo , held May 10-12 at McCormick Place in Chicago, and they will be spotlighted in a special report scheduled to publish in July 2022.

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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

These new blended shopping habits are evolving and will be key to building brand loyalty in 2022 and beyond. These contextual, personalized and game-changing value-added product search and discovery experiences will set retailers apart. That’s a sustainable business practice powered by the use of personalization technology.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).