Forrester eCommerce

JANUARY 31, 2022

Joe Stanhope and I are excited to announce the publication of The Forrester Wave: Marketing Measurement And Optimization Solutions, Q1 2022. This report evaluates ten top vendors’ current offering, strategy, and market presence for their unified measurement and optimization solutions.

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Forrester eCommerce

OCTOBER 26, 2021

Forrester predicts more change in 2022 across CX, EX, technology, and marketing. Get a sneak peek at five of Forrester's 2022 predictions, and then download our guide to help inform your 2022 strategy.

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Forrester eCommerce

OCTOBER 28, 2021

In 2022, the automation market will see more robotics, new AI vendors, and new frameworks. Find out more in Forrester's 2022 automation predictions.

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Forrester eCommerce

OCTOBER 13, 2021

Maxwell To avoid disappointment at the end of 2022, sales leaders must drive a new reality in their relationship with marketing. Leaders need to ensure that alignment and integration with marketing is front and center in their 2022 sales plan. “Disappointment is the gap that exists between expectation and reality.”

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Forrester eCommerce

NOVEMBER 5, 2021

When Forrester looked at Internet of-things (IoT) investment trends in APAC in early 2020, we found that smart manufacturing was the dominant market for IoT consultancies. Enter COVID-19 and fast forward to 2022 we expect smart infrastructure investments to take the lead. Smart infrastructure was second.

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Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

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Forrester eCommerce

OCTOBER 26, 2021

Forrester sees 2022 as a tale of two B2C CMOs: Some will be sidelined by the likes another chief “something” officer. However, elite CMOs (those with data, martech, customer experience, and product chops) will capitalize on this moment in time to duly expand their remit across the marketing mix.

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Retail TouchPoints

FEBRUARY 8, 2024

Misfits Market has introduced Fulfilled by Misfits (FBM) , offering its logistics platform for perishable brands to store, pick, pack, fulfill and deliver their products nationwide. The solution leverages Misfit Market’s existing infrastructure and in-house technology to provide a simple, customizable solution for perishable businesses.

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Forrester eCommerce

MARCH 21, 2022

According to Forrester’s Marketing Survey 2022, talent will be among Asia Pacific (APAC) marketing decision-makers’ top challenges over the next 12 months: 26% considered limited marketing headcount as a top challenge 22% considered difficulty in recruiting marketing talent as a top challenge 17% considered employees not having the right skills (..)

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Retail TouchPoints

DECEMBER 27, 2021

There is a dizzying amount of change taking place right now in the world of marketing, from huge shifts in consumer behavior to tracking and attribution upheavals as third-party cookies go by the wayside. And marketers are being asked to take it all in stride, while at the same time adapting to their changing role in the sales ecosystem.

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Retail TouchPoints

OCTOBER 16, 2023

Angela Hsu, Chief Marketing Officer (CMO) at Bed Bath & Beyond , has stepped down from her post. It’s been a pleasure being the CMO, transforming Overstock.com into a 100% home furnishing retailer in 2022 and swiftly relaunching as the new online Bed Bath & Beyond in August 2023,” Hsu wrote on her LinkedIn page. “It’s

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BigCommerce

SEPTEMBER 14, 2022

No matter what industry you’re in or where you’re from, you can’t talk marketing without mentioning Seth Godin. The Marketing…

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Retail TouchPoints

APRIL 4, 2023

In its third annual Brand Protection Report , Amazon highlighted the success of its ongoing efforts to fight counterfeit products and said that 2022 saw more criminal referrals and industry partnerships than ever before at the company. This is coupled with advancements in the company’s machine learning-based detection capabilities.

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Retail TouchPoints

JULY 26, 2022

For the 2022 holiday season, the trillion-dollar question is how do brands and retailers maintain growth, but do it profitably with an omnichannel approach? Here are our five holiday shopping predictions to consider as you develop your strategy for the 2022 season. For retailers, 2022 is about playing the long game.

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Retail TouchPoints

FEBRUARY 15, 2022

So what changes should we expect to see in 2022? Outfits like GoPuff, Gorillas and 1520 took the grocery market by storm in 2021, offering a limited menu of consumables, delivered to your door in an incredible 30 minutes or less (and commanding multi-billion dollar valuations in the process.) Here’s my take: 1.

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Retail TouchPoints

JULY 22, 2022

At the end of 2021, the editors of Retail TouchPoints took a stab at predicting what would happen in ecommerce in 2022. 2022 certainly isn’t turning out how anyone thought it would. 2022 certainly isn’t turning out how anyone thought it would. Not to toot our own horn, but we hit the nail on the head with this one.

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My Wife Quit Her Job

JANUARY 12, 2022

I have followed John’s blog, Duct Tape Marketing, for over a decade. And his writing inspired me to learn marketing skills to complement my technical skills. John is known as one of the world’s most practical small business marketing speakers and experts. Today, I'm thrilled to have John Jantsch on the show.

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Retail TouchPoints

MAY 13, 2022

Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Winners were celebrated at a cocktail reception during the 2022 Retail Innovation Conference & Expo , held May 10-12 at McCormick Place in Chicago, and they will be spotlighted in a special report scheduled to publish in July 2022.

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Forrester eCommerce

OCTOBER 8, 2021

Explorez quelques tendances clés du marketing B2B qui définiront les priorités des CMO en 2022, et comment agir pour stimuler la croissance des revenus.

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Kissmetrics

NOVEMBER 1, 2021

So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022? That’s right, content is going to be the biggest challenge in 2022. As I mentioned above, the big issue for SEO in 2022 is going to be content because for the majority of keywords there is more content than people searching.

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Forrester eCommerce

JANUARY 27, 2022

Based on these systemic shifts in marketing and our marketing measurement research on data deprecation and marketing spend investments, in 2022, you should: Increase attention on omnichannel media measurement […].

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Retail TouchPoints

OCTOBER 6, 2022

The Retail TouchPoints 2022 Retail Strategy & Planning (#RSP22) webinar series, now available on-demand, offered a wealth of tips and best practices across critical areas including pricing, location-based technology, inventory management and marketplaces. Mastercard Spending Data Reveals 4 Key Takeaways for Holiday 2022.

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Forrester eCommerce

JANUARY 11, 2022

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

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Forrester eCommerce

OCTOBER 28, 2021

An array of forces has expanded the remit of B2B marketing organizations. Anticipating these five trends can help marketing leaders and teams meet the moment.

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Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

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Forrester eCommerce

JULY 29, 2022

After years of spending lavishly on growth, Amazon cut costs in Q2 2022, reducing headcount by 6% and, according to CEO Andy Jassy, “improving the productivity of [its] fulfillment network.” As a result, Amazon reported a $2 billion loss, marking the business’s second consecutive quarterly loss, which hasn’t happened since 2014.

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Forrester eCommerce

OCTOBER 4, 2021

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.

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Forrester eCommerce

MAY 8, 2020

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

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Forrester eCommerce

JANUARY 6, 2022

“Over half of CMOs will make employee experience (EX) essential to brand planning” – Forrester’s Predictions 2022: B2C Marketing And Innovation A New Frontier Emerges I spent most of the winter months hounding a panel of brand experts for their insights as I wrote Forrester’s annual brand spotlight report (to be published later this (..)

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Forrester eCommerce

NOVEMBER 9, 2023

In Forrester’s 2022 report on browser security, we discussed enterprise browsers — a solution that Talon Cyber Security delivers, along with an extension, for protecting this modern endpoint. Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser.

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Retail TouchPoints

APRIL 5, 2024

s Mosaic District in April 2023 following a December 2022 pilot in Miami. This is just the latest effort by Uber Eats to expand autonomous deliveries. The company began offering robotic sidewalk food deliveries in Fairfax, Va.’s Worth Metroplex in January 2024 , and Uber Eats competitor DoorDash debuted drone deliveries in Christiansburg, Va.

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Forrester eCommerce

APRIL 20, 2022

What Kind of B2B Marketing Sandwich Will You Make? When analyzing a survey question from Forrester’s 2022 Global Marketing Survey (during lunch), it became apparent that high growth (>20% increase in annual revenue) companies and […].

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Forrester eCommerce

JUNE 20, 2022

The 2022 edition of Viva Tech in Paris was a great success with more than 90,000 in-person visitors and 300,000 digital connections. Paris was the center of innovation and technology last week.

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Forrester eCommerce

OCTOBER 26, 2021

Retrouvez quelques prédictions de Forrester destinées aux entreprises, aux directeurs du marketing, aux directeurs de l’informatique et aux professionnels de l’expérience client basés en Europe à l’horizon?2022.

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Retail TouchPoints

OCTOBER 20, 2022

Purple Innovation , the digitally native mattress brand, has hired Keira Krausz as its Chief Marketing Officer following the departure of Patrice Varni, who joined the company in June 2021 as Chief Marketing and Digital Officer. From 2013 to 2019, Krausz worked with Nutrisystem as the company’s EVP and Chief Marketing Officer.

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