Forrester eCommerce

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Marketing Technology Operations 195

Forrester eCommerce

JULY 12, 2023

The same happens to me when Forrester’s B2B Summit in North America is over, […] Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine.

B2B 195

B2B Events Channel Operations 195

BigCommerce

AUGUST 31, 2020

In 2019, only 13% of all B2B sales were generated digitally. By 2023, when U.S. B2B online sales are projected…

B2B 545

B2B eCommerce 545

Forrester eCommerce

AUGUST 29, 2022

To thrive in a turbulent year, B2B marketing leaders will need to spend strategically. Taking cues from fast-growing companies can help.

B2B 370

B2B Marketing Customer 370

Forrester eCommerce

SEPTEMBER 20, 2023

We made bold calls for 2023. Discover the accuracy of Forrester's Predictions 2023. Did they come true? And get a first peek at what we'll cover in our 2024 predictions.

Customer Experience 411

Customer Experience B2B Customer Marketing 411

Forrester eCommerce

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Management Marketing Channel 195

Forrester eCommerce

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 195

B2B Events Marketing Management 195

Forrester eCommerce

OCTOBER 26, 2022

As B2B companies look to minimize risk, those that orient their strategies and operations around their customer base will come out ahead.

B2B 195

B2B Customer Operations Marketing 195

Forrester eCommerce

APRIL 5, 2023

B2B marketing teams create messaging for brand and product – often separately – which attempts to articulate differentiated value to buyers, customers, employees, and other stakeholders. The Messaging Disconnect In Forrester’s 2023 […] The Messaging Disconnect In Forrester’s 2023 […]

B2B 195

B2B Marketing Other Customer 195

Forrester eCommerce

OCTOBER 26, 2023

Forrester’s Q1 2023 Global B2B Intent Data Survey asked intent data users how this type of data is being deployed by their B2B marketing and sales teams — and what results these practitioners are actually seeing.

B2B 390

B2B Marketing Operations 390

Forrester eCommerce

OCTOBER 30, 2023

The data from Forrester’s recent report, The State Of Customer Obsession In B2B, 2023, is clear on the value of knowing what drives your customers. Have you ever heard a leader of a successful business proudly announce that they don’t much care about understanding their customers’ needs? Yeah, me neither.

Customer 436

Customer B2B Operations Marketing 436

Forrester eCommerce

DECEMBER 8, 2023

According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, nearly half (49%) of AI decision-makers say that they are concerned about displacement of human jobs by generative AI usage at their organization.

B2B 264

B2B Marketing Other 264

Forrester eCommerce

AUGUST 7, 2023

Findings of the State of Field Marketing Study, 2023 to be unpacked at upcoming EMEA and APAC B2B Summit events.

Marketing 195

Marketing B2B Events 195

Forrester eCommerce

DECEMBER 14, 2023

The stakes are high for B2B buyer seller enablement. As enterprise buyers tighten their budgets, the competency of B2B sellers is more critical than ever before.

B2B 251

B2B 251

Forrester eCommerce

APRIL 18, 2023

Every year at Forrester’s B2B Summit North America, our sales research team presents new and exciting research, topped off with a captivating B2B Program Of The Year Award presented in a fireside chat with a Forrester analyst. For 2023, our B2B Program Of The Year Award session will include […]

B2B 370

B2B Presentation 370

Practical eCommerce

DECEMBER 11, 2023

New products for merchants this week include email marketing, B2B payments, streaming video ads, marketplaces, and more. The post Ecommerce Product Releases: December 11, 2023 appeared first on Practical Ecommerce.

Merchant Services 105

Merchant Services eCommerce B2B Marketing 105

Forrester eCommerce

JULY 17, 2023

SAP estimates 80% of B2B transactions will happen via digital channels by 2025 […] This year “Digital” and “AI” were the two keywords used in almost every presentation, sometimes maybe abused. Two things caught our attention: Digital hubs as a business enabler.

B2B 195

B2B Presentation Events Channel 195

Forrester eCommerce

OCTOBER 2, 2023

Product experts have gained influence with B2B buyers as they face financial constraints. Explore key insights from Forrester’s latest Buyers’ Journey Survey.

B2B 217

B2B Marketing 217

FastSpring

NOVEMBER 3, 2023

The 13th annual Austin Startup Week will take place November 6-10, 2023 with a week of engaging sessions, workshops, special events, and amazing speakers. We are proud sponsors of the B2B Scalability & Traction track. Honed your product, persuasion skills, pricing & packing and relationships to scale your B2B revenue.

Merchant Services 88

Merchant Services Payment Services B2B Demo 88

Digital Doughnut

MARCH 1, 2023

Social media is an effective tool for B2B marketers. It also helps buyers easily discover and establish communication with vendors. Also, to succeed in social media marketing, you should implement effective marketing strategies. Let’s discuss such strategies in detail.

Social Media 131

Social Media B2B Marketing 131

FastSpring

OCTOBER 1, 2023

Further, we’ve made improvements to how we handle tax exemptions in Japan to be in compliance with new regulations starting October 1, 2023. Now users looking to expand their B2B offerings in this region will have access to new tax exempt features. What does this mean? Sign up for a free trial or schedule a demo today.

B2B 116

B2B Demo Payment Services Games 116

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023.

Technology 195

Technology B2B Marketing Customer 195

Forrester eCommerce

FEBRUARY 23, 2023

In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Attention, sales leaders! Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences.

Marketing 281

Marketing B2B Technology Operations 281

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

GetElastic

JUNE 2, 2023

Editor's Note: This post was originally published on December 16, 2021 and has been updated for relevancy on June 2, 2023. This approach can give your teams the freedom, flexibility and scalability to build custom B2B commerce experiences and future-proof your business. But choosing a headless commerce platform isn’t easy.

Magento 147

Magento B2C B2B BigCommerce 147

Retail TouchPoints

JANUARY 3, 2023

With shrinking margins, economic uncertainty, and growing cyber risks from automated threats, retailers face continued challenges in 2023. While ecommerce businesses strategize on how to rebound in 2023, there’s another factor impacting margins completely independent of the economy. Inflation and the Incredible Shrinking Margin.

Payment Services 306

Payment Services Merchant Services Retail Gifts 306

Forrester eCommerce

SEPTEMBER 27, 2022

We weighed in on edge computing, CX, B2B marketing, cybersecurity, and more. Discover which predictions came true and which ones missed the mark as we prepare for Predictions 2023. We made bold predictions for 2022.

B2B 345

B2B Marketing Customer Experience Customer 345

Pivotree Blog

APRIL 20, 2023

TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, today announced it will be attending B2B Online 2023, on May 1-3, 2023 in Chicago, showcasing the latest technology in commerce, supply chain and data management.

B2B 52

B2B Supplies Management Technology 52

Forrester eCommerce

OCTOBER 25, 2022

To counter economic headwinds, B2B marketing leaders in Europe will turn their focus to fundamentals, yet in the pursuit of revenue-engine alignment, some will make a misstep.

B2B 66

B2B Marketing Customer 66

Retail TouchPoints

JANUARY 29, 2024

“Central to our mission at MichaelsPro Education is making it easier and more affordable for schools to purchase everything they need to infuse creativity into their curriculum and cultivate vibrant learning spaces,” said Bryan Waugaman, Director of Education and B2B Sales at Michaels in a statement.

Supplies 278

Supplies B2B Shipping Other 278

Retail TouchPoints

NOVEMBER 13, 2023

The sub-brand is in 1,000 Walmart stores and, as a result, has doubled in growth from 2022 to 2023. RTP: What have been your strategic areas of focus through 2023 and how will they drive your priorities in 2024? A new sub-brand and wholesale partnership with Walmart: With Marlow, Brooklinen is officially in the pillow business.

Omnichannel 278

Omnichannel B2B Channel Customer 278

Forrester eCommerce

JANUARY 27, 2023

Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America. Has your company’s demand and ABM program earned bragging rights?

B2B 195

B2B Marketing 195

365 Retail

SEPTEMBER 24, 2023

Held on 27th and 28th September 2023 at ExCeL London, the event is expected to attract over 11,000 visitors and will feature more than 300 solution providers. His sessions will be particularly beneficial for businesses operating in the B2B space. Click here to view the full line-up and timings 2023 ecommerce expo conference programme.

eCommerce 69

eCommerce Multi-channel B2B eCommerce Platforms 69

Digital Doughnut

MARCH 3, 2023

2023 will be a game-changing year. As B2B marketers, we’ll need to continue to execute integrated standout digital campaigns, probably with less budget; we’ll see deeper levels of automation, and focus on new, meaningful metrics that help us generate strategic insight for our organisations.

B2B 52

B2B Marketing Games Customer Experience 52

Retail TouchPoints

DECEMBER 23, 2022

Forrester predicts retailers, which are already facing operational and supply chain challenges, will react to the uncertainty in 2023 by shifting to managing rising costs by rolling back offers such as free returns or delivery, and investing in optimization technologies such as order management systems.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

FEBRUARY 13, 2023

As sales leaders weather the economic storm of 2023, sales technology remains key in firms’ ability to win, serve, and retain customers. Steve Silver recently published The Forrester Tech Tide™: B2B Sales Technologies, Q1 2023, which […]

Technology 195

Technology B2B Customer Operations 195