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2023 B2C Marketing Challenges And Priorities

Forrester eCommerce

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]

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Q2 2023: These Five Priorities Are Most Critical To B2C CMOs

Forrester eCommerce

With six months left in 2023, there’s still lots to get done. Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year.

B2C 195
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester eCommerce

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369
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5 Ways B2C CMOs Can Navigate The 2023 Downturn

Forrester eCommerce

CMOs: You’ve made it to 2023. But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.”

B2C 195
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In 2024, B2C CMOs Want The Most Help With These 5 Areas

Forrester eCommerce

We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.

B2C 235
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Predictions 2023: Market Volatility Forces B2C CMOs To Play It Safe

Forrester eCommerce

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 195
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Online B2C Marketplaces Continue Their Rapid Global Growth

Forrester eCommerce

In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.

B2C 370