The Three Fs From MWC Barcelona

Forrester eCommerce

But practically speaking, 5G won’t be relevant to most consumers and companies until at least 2020, and it will take through 2023 to reach widespread network […]. MWC Barcelona is a wrap. The biggest theme of the event was the breathless anticipation of the benefits of the 5G networks, which are in early deployment this year.

Events 198

Fresh Perspectives on Today’s Consumer from Leading Research Firms: Shoptalk ’19

Blue Acorn

Today’s consumer: they want it and they want it now. Ken Cassar, Principal Analyst and VP at Rakuten Intelligence, Piers Fawkes, Founder of PSFK, and Mark Berry, EVP, US at Ipsos Marketing share their latest consumer insights, from delivery and store experience to touchpoint strategies. He jokes that by 2023, we’ll receive packages before we’ve even ordered them, but is it a joke? After consumers saw the ad, they were more apt to purchase Charmin over a private label. “Is

What is Direct-to-Consumer and How to Balance D2C with Wholesale


Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer.

Wellness Is Not A Nice-To-Have, It’s A Must-Have

Retail TouchPoints

It’s no accident that with all of the turmoil and resulting stress we face, the importance of resilience and self-empowered wellness has become a meaningful trend across all ages, as consumers focus on what they can control. Interestingly, consumers are driving this trend for self-care on their own by seeking proactive health and wellness offerings that satisfy their individual needs. And as a result, brands are stepping up their game to satisfy consumers’ wellness aspirations.

Will Counterfeit Product Concerns Doom The Resale Market?

Retail TouchPoints

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom.

7 ecommerce packaging tips for food and beverage manufacturers


billion by 2023.” The right packaging helps you maintain customer loyalty and retain consumers. Apart from changing the game rules, ecommerce has created a completely new game for the food and beverage industry.

B2B Ecommerce Needs To Learn From B2C Ecommerce: Here’s What Your Customers Would Tell You


by 2023. The best consumer websites feel personal without being too interruptive to the customer journey. Digital natives have brought their consumer habits to the B2B world, and these habits are increasingly mobile.

B2C 62

[PROSPER SHOW] Advertising is Helping Amazon’s Business, Let it Helps Yours Too

ROI Revolution

This is due in large part to the consumer-centric simplicity and streamlined checkout and delivery options available. 28% of US consumers used Amazon to research their most recent product. In fact, 28% of US consumers used Amazon to research their most recent product.

PPC 41

ChannelAdvisor Pulse E-Commerce Newsletter | March 2019


Getting your products seen by consumers requires an understanding of the key features at your disposal and a strategic plan to make the most of them. Where to Buy in 2019: Technology to Modernize the Consumer Experience.

Games 56

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C


From buying new sneakers on the GOAT app, to restocking paper towels via Amazon, to making the most of our cheat meals (I’m looking at you, way-too-greasy pizza) with UberEats, the way we as consumers buy things online is pretty similar: We realize we want or need something.

B2C 119

Time to move past eCommerce analysis paralysis and the ‘incrementality’ mindset


is accelerating with 70% of consumers predicted to be shopping online in the next 5-7 years. billion and 8% share by 2023. Many consumers are already buying these products from Amazon and other online retailers. Everywhere you look, eCommerce is booming—and loudly.

IRCE 2019 Predictions

ROI Revolution

Before a consumer buys, or is even interested in, your product, they first have to know of it. It takes only 7 seconds for your brand to make a first impression on a consumer. IRCE 2019 is next week! Are you ready?

Belgium and the Netherlands: Two eCommerce Markets on the Rise


The average consumer spends $766 online right now, and this figure is predicted to grow to $1,872 by 2021. Consumers in Belgium also have a lot of options, as the number of online retailers has increased to over 24,000 in recent years. But what are consumers actually buying and how?

How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

billion by 2023 from the $246.07 If you go wholesale, it’s great to be able to use the famous multi-brand stores to build awareness and trust amongst consumers, but you will have to peg your prices to theirs, including their 300%-400% markup on your wholesale prices.

Zappos Embraces Content-Plus-Commerce, While Paid Loyalty Programs Multiply


billion by 2023 — only 42% of loyalty program members are actively engaged. Research by loyalty marketing services firm Loyalty One showed that 62% of consumers would consider paying for their favorite retailer’s rewards program. How do you engage readers and shoppers?

From BuzzFeed to The New Yorker, Engagement Helps Pay Publishers


The Tasty product line, which includes spatulas, cooking sheets and mixing bowls, is just the first step in a broader plan for Walmart and BuzzFeed to collaborate in creative development of a wide range of consumer products , experimentation and innovation in e-commerce, media and marketing and more.