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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 413
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Predictions 2023: Consumers Will Spend More And Demand Better

Forrester eCommerce

Consumer behavior in 2023 will be a jumble of mixed signals: exuberance as the pandemic wanes, tempered by caution in the face of economic turbulence. Learn more.

Consumer 368
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Consumer Spending Trends — 2023 Edition

Forrester eCommerce

Inflation is rampant, and beleaguered consumers are reeling from high prices. Has The Economy Got You Down?

Consumer 403
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Three Signs That Consumers’ Impulsive Spending Is Growing

Forrester eCommerce

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 399
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report."

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2023 Canada Net Promoter Score (NPS) Rankings: Industries Lose Gains Made in 2022

Forrester eCommerce

Forrester just published The Canada Net Promoter Rankings, 2023 report, which includes the Net Promoter Score℠ (NPS) and industry rank for 100 brands across nine industries.

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Consumer Spending 2024: What It Means For Your Brand

Forrester eCommerce

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 242
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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023. The cool new innovations shaping the commerce industry.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year. We must still find ways to be innovative in order to remain at the forefront of our customer's minds.