Ecommerce Marketing Lessons from Q4 2023
Retail TouchPoints
FEBRUARY 19, 2024
Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% billion, up 7.5%
Let's personalize your content