Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251

Consumer Customer Loyalty Customer Experience B2C 251

Retail TouchPoints

DECEMBER 20, 2023

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. Why it Matters: In 2023, we saw employee turnover reach record highs. Why it Matters: In 2023, we saw employee turnover reach record highs.

Retail 244

Retail Supplies Merchant Services Social Media 244

Retail TouchPoints

SEPTEMBER 1, 2023

Although Placer.ai’s quarterly index for Q2 2023 found that store traffic for discount and dollar stores were up 4.7% year over year, Dollar General CEO Jeff Owen revealed that the company was “not satisfied” with overall financial results for its Q2, which ended August 3, 2023. Dollar General reported a net sales increase of 3.9%

Operations 250

Operations Apparel Supplies Improvements 250

Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. Driving Direct-to-Consumer Wine Sales Many wine and spirits brands are capitalizing on a direct-to-consumer model.

Marketing 314

Marketing Omnichannel Channel Social Media 314

Forrester eCommerce

NOVEMBER 7, 2023

Here's a sneak peak on how US consumers plan to shop this winter holiday season.

Consumer 365

Consumer B2C Retail Customer 365

Retail TouchPoints

NOVEMBER 13, 2023

However, consumers are still spending, the labor market remains tight, and the Adobe Digital Price Index recently posted an overall 40-month low, an encouraging sign for online shoppers: Adobe reported that online prices fell for 11 out of 18 tracked product categories on an annual basis. year-over-year.

Consumer 305

Consumer Merchant Services Sporting Goods eCommerce 305

Retail TouchPoints

JANUARY 6, 2023

consumers reported that they experienced a worsening economic situation over the past year, and members of this group said it would take time for their concerns to subside even as economic stressors abate, according to Deloitte’s Global State of the Consumer Tracker.

Retail 335

Retail Payment Services Consumer Management 335

Retail TouchPoints

DECEMBER 18, 2023

Peloton has named Lauren Weinberg as its new Chief Marketing Officer (CMO), replacing Leslie Berland. Weinberg will report directly to CEO Barry McCarthy and oversee brand and product marketing, growth marketing, creative, consumer insights, membership and global communications. Facing a product recall of 2.1

Marketing 258

Marketing Arts Consumer Other 258

Wiser

JULY 18, 2023

Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. This way brands and retailers know what kind of market climate they are dealing with instead of going in blind. percent since May of 2022.

Food and Beverages 148

Food and Beverages Consumer Supplies Events 148

Retail TouchPoints

JANUARY 12, 2023

15-17, 2023 and featuring more than 950 exhibitors and 100 educational sessions. Additionally, Lowe’s Marvin Ellison will be honored with the NRF 2023 Visionary Award. New to this year’s event is the Consumer Product Showcase , offering SMB brands the opportunity to show off innovative customer-facing products.

Consumer 276

Consumer Food and Beverages Beauty and Health Toys 276

Sailthru

JANUARY 19, 2023

It has never been more difficult, nor more important to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 78

Consumer Marketing Customer Loyalty Channel 78

Retail TouchPoints

JUNE 21, 2023

2023 Prime Day Sales Expected to Top Previous Years Rising inflation last year had a less-than-expected impact on Prime Day 2022 — sales rose 8.5% Prime Day 2023 is widely expected to make sales gains on 2022, and indeed, research from RetailMeNot indicates that the event has overtaken Labor Day as the primary summer retail sale for U.S.

Electronics 255

Electronics Small Business Retail Clothing Shopping Carts 255

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. The stat rises to 139% in the U.S.

Consumer 78

Consumer Marketing Webinar Subscription 78

Forrester eCommerce

JUNE 7, 2023

Over the past 10 years, marketers, agencies, publishers, and adtech vendors have had to deal with complex collective challenges around consumer privacy, misinformation, viewability, fraud, and diversity and inclusion. A February 2023 IAB Europe report […]

Marketing 195

Marketing Consumer Customer Experience B2C 195

Retail TouchPoints

MAY 8, 2023

After a slower-than-expected 2022 holiday season, many retailers have tightened their budgets in 2023. While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. So where should digital retailers focus their investments?

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

SEPTEMBER 8, 2023

With more than 20 years of experience in the consumer products industry and “a proven record of operating excellence, financial discipline and building high-performance teams,” Glendinning will officially join the Express leadership team and board of directors on Sept. Baxter will be on hand to ensure a smooth leadership transition.

Consumer 210

Consumer Apparel Fashion Omnichannel 210

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. But keeping up with consumer behaviour around the world can be overwhelming for even the biggest ecommerce brands. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Forrester eCommerce

MAY 11, 2023

In the upcoming CX APAC 2023, I’m going to present on How To Embed Values-Driven Marketing In Customer Journeys. I’m excited to lay out the key concept of values-driven marketing and share a sneak peak of the new model and framework. But before we talk about values-driven marketing, let’s start with values-motivated consumers.

Marketing 195

Marketing Presentation Consumer Customer 195

Retail TouchPoints

MARCH 1, 2024

The surge in the launch of over 1,610 new vegan products in 2023 alone echoes a resounding consumer sentiment; that many of us are leaning toward simpler, less processed foods that prioritize value and sustainability. Research underscores the profound impact of packaging on consumer psychology. 1 Meeting regulatory standards.

Food and Beverages 264

Food and Beverages Marketing Consumer Presentation 264

Retail TouchPoints

DECEMBER 27, 2023

Returns totaled $743 billion in 2023, amounting to 14.5% As is typically the case, online sales saw a higher return rate in 2023 at 17.6% Because of this change in methodology, 2023 numbers cannot be compared to NRF’s 2022 returns report , where returns were measured at 16.5% The 2023 numbers were released on Dec.

Retail 280

Retail Channel Customer Consumer 280

Retail TouchPoints

APRIL 5, 2024

“The addition of food delivery to Uber’s ongoing partnership with Waymo reflects both companies’ mission to encourage zero-emission trips and unlock greater innovation for consumers and merchants in Phoenix and beyond,” wrote Noah Zych, Global General Manager for Autonomous Mobility and Delivery at Uber Eats in a blog post.

Marketing 238

Marketing Mobile Blog Customer 238

Retail TouchPoints

FEBRUARY 7, 2023

It was amazing to be back in NYC for NRF 2023, and this year’s event did not disappoint. This remains a $50 million to $100 million opportunity for most $5B+ retailers in 2023, and too few non-grocers are pursuing it as a solution. It seems retailers are finally upgrading their marketing technology stacks with this technology.

Retail 260

Retail POS Apparel Department Stores 260

Retail TouchPoints

DECEMBER 6, 2023

But, while they continued to make headlines in 2023, marketplaces themselves were no longer the hot commodity this year , marketplace sellers were. Not to mention, those particular platforms are more competitive [when it comes to capturing consumer attention]. There’s fulfillment costs and advertising costs.

Merchant Services 261

Merchant Services eCommerce Operations Games 261

Retail TouchPoints

NOVEMBER 21, 2023

As part of a recently signed multiyear agreement, Foot Locker has become an official National Basketball Association league marketing partner in the U.S., In Q2 2023 , which ended July 29, 2023, total sales decreased by 9.9% as a result of a “still-tough consumer backdrop,” according to President and CEO Mary Dillon.

Marketing 243

Marketing Events Games Channel 243

Wiser

DECEMBER 20, 2023

Analyzing the holiday retail trends of 2023 can illuminate the path forward for brands and retailers and clarify the steps they need to take to stay competitive. Data can help identify the promotional strategies that resonated with consumers, the products that flew off the virtual shelves, and the ones that didn’t.

Retail 147

Retail Shipping Costs Leisure Gifts 147

Retail TouchPoints

FEBRUARY 17, 2023

Success in the new retail landscape in 2023 requires many of the characteristics of a winning sports team. Some retailers such as the Harry Potter store hire actors with a passion for Harry Potter to engage and interact with their consumers. Winning teams begin with an end in mind. and it is working.

Games 269

Games Social Media Retail Outdoor 269

Retail TouchPoints

APRIL 13, 2023

The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. He also has held strategic marketing roles at Procter & Gamble, Kraft Foods and Kellogg’s.

Marketing 250

Marketing Supplies Operations Consumer 250

Retail TouchPoints

APRIL 24, 2023

has appointed Kenny Mitchell as its new SVP and Chief Marketing Officer (CMO) of the Levi’s brand, effective June 5, 2023. President Michelle Gass and will be responsible for advancing the brand’s consumer marketing strategies, building denim leadership equity and growing market share. Levi Strauss & Co.

Marketing 259

Marketing Operations Consumer Retail 259

Retail TouchPoints

JUNE 15, 2023

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

Customer Retention 244

Customer Retention Jewelry Outdoor Fulfillment 244

Retail TouchPoints

JANUARY 3, 2023

With shrinking margins, economic uncertainty, and growing cyber risks from automated threats, retailers face continued challenges in 2023. As consumers faced higher prices at the gas pump, grocery stores and other places, many cut back on their spending, increasing the competition among retailers. Bad Bots are Siphoning Profits.

Payment Services 299

Payment Services Merchant Services Retail Gifts 299

Forrester eCommerce

DECEMBER 1, 2023

Forrester's Retail research team highlights data insights from retailers' online Black Friday and Cyber Monday 2023 participation.

Retail 251

Retail Consumer Customer Experience B2C 251

Forrester eCommerce

MAY 5, 2023

On Friday, May 5th 2023, The World Health Organization (WHO) declared an end to the COVID-19 emergency. The COVID-19 Pandemic is the first of its scale to have affected and influenced consumer behavior across the globe at a time […] While it will keep its status as a pandemic, this new declaration is a long-awaited milestone.

Consumer 195

Consumer B2C Marketing Customer 195

ChannelAdvisor

NOVEMBER 8, 2023

What do consumers want? Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase. Our recommendation?

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

JANUARY 18, 2023

Microsoft will trim its workforce by 10,000 people, or approximately 5% of its total employees, according to a January 18, 2023 SEC filing. The reductions will take place during the company’s fiscal 2023 Q3, which runs to the end of March 2023. The tech giant will take a $1.2

Shopify 275

Shopify Technology Blog Other 275

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Video is Eating the World In 2022, 86% of internet traffic was consumed by video streaming. 12, 2023 in the U.S. The average American adult’s attention span is a staggering 8.25 TikTok Shop’s debut on Sept.

Marketing 287

Marketing Technology Games Information 287

Retail TouchPoints

JANUARY 24, 2023

The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. Economic headwinds are likely to blow harder when consumers’ savings from the pandemic dwindle, which a Charles Schwab analyst believes could happen by Q3. The NRF Big Show , held in NYC Jan.

Food and Beverages 275

Food and Beverages BigCommerce Home Furnishings PayPal 275

GetElastic

FEBRUARY 7, 2023

The eCommerce industry is constantly evolving to meet market demands and economic conditions. Each year Gartner makes market predictions and recommendations based on research and trends. Core commerce modules can be reused across applications, which increases speed-to-market and saves time and money on development work.

Consumer 148

Consumer Demo Improvements B2C 148