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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. In January, we all learned that the 2023 retail year ended up exceeding our expectations, growing by 5.3% billion, up 7.5% from last year.

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Unleashing Field Marketing To Drive Growth In Asia Pacific

Forrester eCommerce

We explore key findings for APAC from Forrester’s 2023 Field Marketing Survey to help organizations understand the state of Field Marketing regionally and what this means for the operation and organization of a future fit field marketing organization.

Marketing 425
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The State Of B2B Marketing Measurement In 2023: Five Key Observations

Forrester eCommerce

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 276
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What I Learned About Sales Technology In 2023

Forrester eCommerce

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

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The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

Those that find themselves ready for the craziness of the holiday shopping season can reap considerable rewards, in the forms of higher generated revenue, strengthened brand loyalty, and a higher marketing ROI for the next year - but first they need to understand the essentials! They'll cover exciting BFCM topics like: Emerging market trends.

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India B2B Marketing Predictions 2023

Forrester eCommerce

Forrester has identified five key predictions for 2023, and this blogs highlights three of them for India B2B Marketing leaders. Delayed or inadequately thought through decisions can have adverse impact on your business.

B2B 195
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B2C Marketing Executives: Focus Your 2023 Marketing Plans On High-Value, Customer-First Strategies

Forrester eCommerce

Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.

B2C 369
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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST Save your seat today!