Digital Doughnut

JANUARY 15, 2024

2023 was a big year in search marketing with the expansion of AI and multiple algorithm updates from Google. Here are our predictions on what to expect from SEO and Paid Search in 2024 2024 looks set to be even more eventful.

SEO 52

SEO Search Marketing Events Marketing 52

Ecommerce Platforms

MAY 24, 2023

Prices can seem a bit steep for marketers. The Ultimate Semrush Review (2023): Top Features and Value Assessment Semrush Pricing Plans: Pro, Guru, Business – Which One is Best for You? Briefly If you are tired of writing long-winded goals or messages for your marketing campaigns, Briefly might be the AI-powered tool for you.

Marketing 118

Marketing Payment Services SEO Social Media 118

ROI Revolution

JANUARY 25, 2023

As the world of digital marketing continues to change rapidly, how are successful brands and marketers evolving their strategies to stay ahead? In this blog, get current industry trends, obstacles, opportunities, and predictions from digital marketing experts for your 2023 digital strategy.

eCommerce 78

eCommerce Social Media Payments SEO 78

Retail TouchPoints

DECEMBER 10, 2021

In fact, by 2023, online sales are projected to make up nearly half of all sales in the industry. Transformed by both the steady wave of ecommerce and the sudden shock of the pandemic — two forces that chipped away at brick-and-mortar’s dominance in the space — sales of beauty products are moving away from storefronts to websites.

Search Marketing 246

Search Marketing Consumer Books Marketing 246

Digital Doughnut

JULY 17, 2023

Social media marketing can be immensely rewarding when done right. Using the best images in the correct manner will get you the desired results from your marketing efforts. There are multiple aspects that a brand should care of. Content is important but so are graphics.

Social Media 98

Social Media Marketing Search Marketing 98

ROI Revolution

NOVEMBER 15, 2022

Initially, Google planned to start the cookie deprecation process in early 2022, but announced in June 2021 that the date would be pushed to late 2023. Google is spending a few years to get the solution to third-party cookie deprecation right, and it’s taking a bit longer than originally expected.

White Paper 78

White Paper Marketing Search Marketing Blog 78

Digital Doughnut

MARCH 9, 2023

Today, engaging with customers has become a major priority for businesses to generate higher revenue. Reaching the potential audience online who may need your products and services is one of the most challenging tasks for any business.

Marketing 115

Marketing Customer Search Marketing Technology 115

Digital Doughnut

SEPTEMBER 6, 2023

A website SEO audit involves assessing various aspects of a website to identify areas for improvement and optimize its performance in search engine rankings. There are plenty of steps that - both small and large - that will help improve the overall visibility, traffic, and performance of your website this year.

SEO 52

SEO Improvements Search Marketing Marketing 52

Retalon

AUGUST 22, 2023

In this comprehensive blog post, we will overview the 10 most critical ecommerce KPIs that online retailers should monitor in 2023 to run a high-performing business. This includes advertising, promotions, discounts, paid search marketing, and all other marketing expenditures made to acquire new customers.

X-cart 41

X-cart Shipping Costs eCommerce Definition 41

Digital Doughnut

MAY 25, 2023

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.

Search Marketing 59

Search Marketing B2C Technology Operations 59

ROI Revolution

JULY 18, 2023

billion monthly active users, amounting to 30 billion daily views 22% of marketers leverage YouTube Stories YouTube vs. Other Platforms YouTube is the second most popular social network worldwide in terms of monthly active users: Facebook: 3.0 SproutSocial, 30 YouTube statistics to power your marketing strategy in 2023.

Consumer 78

Consumer Social Media Download Blog 78

Digital Doughnut

APRIL 3, 2023

Come 1st July 2023, standard Universal Analytics properties will stop processing data. Google Analytics 4 is the next-generation measurement solution. But what are the key differences between GA4 and UA?

Search Marketing 98

Search Marketing Marketing 98

ROI Revolution

JUNE 17, 2022

Google’s share of the market has been steadily shrinking since 2019 when it had 31.6%, while Amazon has grown since then from 7.8%. Amazon’s domination of the ecommerce marketplace will continue to eat at Google’s share, and by 2023, Google ad revenue will make up 26.4% of the market with Amazon at 14.6%. Read the blog.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

JULY 29, 2022

Initially, Google planned to start the cookie deprecation process in early 2022, but announced in June 2021 that the date would be pushed to late 2023. Google says they have consistently received feedback that developers and marketers need more time to test the cookie alternative before cookies are completely deprecated.

Blog 78

Blog Other Marketing Search Marketing 78

ROI Revolution

MAY 23, 2022

That’s more than double what it was in 2019, when US marketers spent $31.86 In 2023, digital video advertising spending will reach $78.45 billion in 2023. By 2023, programmatic video advertising spend will surpass linear TV ad spend. 2022 State of Digital Marketing Survey Data. billion on video ads. to reach $74.88

Social Media 78

Social Media eCommerce White Paper Mobile 78

ROI Revolution

AUGUST 30, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward.

Channel 78

Channel Article Events Blog 78

ROI Revolution

JUNE 27, 2023

It’s the second half of 2023. The digital marketing strategy wins that you expected to achieve at the beginning of the year may be completely different now. Economic uncertainty and changes in consumer behavior have introduced obstacles for many business – but all is not lost.

Marketing 78

Marketing eCommerce Mobile Gifts 78

ROI Revolution

JULY 27, 2023

As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data. Sources Search Engine Roundtable, With A Few Days Left Are Search Marketers Ready For GA4? Google Analytics Help Documentation, [GA4] BigQuery Export.

Document 78

Document Reference Channel Management 78

ROI Revolution

JUNE 8, 2023

Upcoming Webinar: Navigating GA4 Reports & Explorations | June 27th, 2023 | 2 pm EST. While GA4 offers many exciting new customizations, learning how to navigate an entirely new platform can easily become overwhelming – especially when the insights from the data are crucial to your organization.

Merchant Services 78

Merchant Services Payments Webinar Events 78

ROI Revolution

JANUARY 13, 2020

Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. Published January 13, 2019.

Marketing 174

Marketing Social Media Mobile Consumer 174

ROI Revolution

APRIL 12, 2022

million in 2023. Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. billion in revenue last year, email marketing is expected to reach $9.62 billion in 2023. this year to reach 96.1 million shoppers.

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

FEBRUARY 10, 2022

The fifth most popular trend that digital marketing professionals named is direct to consumer , with 49.4% billion in 2023. Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

ROI Revolution

AUGUST 26, 2022

Google Analytics (GA4) is the newest version of Google Analytics and is set to replace Universal Analytics on July 1, 2023. At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward.

Events 78

Events Channel PPC Webinar 78

ROI Revolution

SEPTEMBER 6, 2022

If you haven’t already switched over to GA4 , make sure you do ASAP so that you’ll have accurate year-over-year data for the 2023 holiday season! Many ecommerce providers like Black Crow and Shopify offer resources to provide more accurate tracking. ROI 2022 Holiday Ecommerce Strategy Tip.

eCommerce 88

eCommerce Shipping Costs Social Media PPC 88

ROI Revolution

SEPTEMBER 24, 2021

Third-party cookie deprecation has been delayed until mid to late 2023 after an announcement last week from Google. The retail giant is expected to deliver $386.4B in online sales this year, followed by Walmart at $767.4 billion and eBay at $40.5 Target is projected to come in at $18.64 eMarketer). ” Read more.

eCommerce 78

eCommerce Social Media Shipping Costs B2B 78

ROI Revolution

MAY 3, 2022

In late 2023, Google will deprecate third-party cookies on Chrome, effectively removing your ability to target and track customers using cookies. In other words, the attribution models that your marketing team has spent so long perfecting will likely require a complete strategic overhaul. Read the case study to learn more.

Consumer 78

Consumer Social Media Multi-channel Events 78

ROI Revolution

DECEMBER 2, 2021

By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 5, 2022

With Universal Analytics going away in July 2023, or October 2023 for 360 subscribers, brands that didn’t transition before July or October 2022 won’t be able to track year-over-year data in GA4. We’ve completed GA4 tracking setups for over 215 websites!

Merchant Services 15

Merchant Services Technology Recommendation Marketing 15

ROI Revolution

AUGUST 5, 2021

By 2023, nearly 66 million Americans will be monthly VR users. By 2023, that number will reach 176 million, a nearly 16% increase over 2021. by 2023, though its digital ad business is expected to grow. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

NOVEMBER 22, 2022

On July 1, 2023, Google Analytics 4 will officially replace Universal Analytics. This major change means that way that brands track advertising campaigns in the platform will completely transform, bringing significant stress to businesses globally.

Webinar 15

Webinar Blog Search Marketing Marketing 15

ROI Revolution

JULY 31, 2023

trillion in 2023. Sources Insider Intelligence, US Holiday 2022 Review and Holiday 2023 Preview. US retail holiday season sales are expected to surpass $1.3 Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

ROI Revolution

JUNE 1, 2021

By 2023, nearly 66 million Americans will be monthly VR users. By 2023, that number will reach 176 million, a nearly 16% increase over 2021. by 2023, though its digital ad business is expected to grow. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

By 2023, nearly 66 million Americans will be monthly VR users. By 2023, that number will reach 176 million, a nearly 16% increase over 2021. by 2023, though its digital ad business is expected to grow. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

OCTOBER 7, 2021

By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

By 2023, it’s expected that B2B brands and retailers will spend upwards of $14.5 Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

Growth is expected to continue steadily until around 2023 before plateauing somewhat in the low $60 million range. Gap plans to double its online business by the end of 2023 and is building a $140 million warehouse to make it happen. By 2023, nearly 66 million Americans will be monthly VR users. million increase year-over-year.

eCommerce 78

eCommerce Social Media Payment Services Payments 78