Established brand D2C growth eclipses digital natives
December 20, 2022
Although D2C e-commerce profits are being tested by higher operating costs, growth prospects appear to be set for steady, double-digit increases through 2024. One major change in direct-to-consumer sales, however, is the way established brands have followed the path forged by innovative digital natives and leveraged their brand power to the point that they now account for 75 percent of 2022’s domestic D2C sales.
Recent News
NHTSA Investigates Tesla Autopilot Again After Recent Software Update
Tesla Autopilot is once again the subject of an NHTSA investigation.
Home Depot Holds Halfway to Halloween Sale: Skelly’s Back
It’s halfway to spooky season, and Home Depot is celebrating.
Kaiser Discloses Health Insurance Data Breach
Health insurance company Kaiser is notifying millions of its current and former members about a data breach. The breach occurred when Kaiser shared patients’ information with third-party advertisers like Google, Microsoft, and X (formerly Twitter).
Satirical Site The Onion Acquired by Global Tetrahedron
The satirical news website, The Onion, has been sold by G/O Media to a group of digital media veterans.