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The State Of Consumer Usage Of Generative AI, 2024

Forrester eCommerce

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 500
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Consumer Spending 2024: What It Means For Your Brand

Forrester eCommerce

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. This year, in 2024, the economy […]

Consumer 246
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GenAI Consumer Outlook, Q1 2024: Which Consumers Will Pay To Use GenAI?

Forrester eCommerce

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools. But as new […]

Consumer 418
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NRF: ‘Resiliency of Consumers’ will Drive Retail Sales Growth in 2024

Retail TouchPoints

retail sales for 2024 will increase by 2.5% The resiliency of consumers continues to power the American economy, and we are confident there will be moderate but steady growth through the end of the year,” said Matthew Shay, President and CEO of the NRF in a statement. The National Retail Federation ( NRF ) projects that U.S.

Consumer 205
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2024 Consumer Research Reveals Valuable Insights

Salsify

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.

Consumer 158
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Anti-Predictions: Here’s What Won’t Happen In 2024   

Forrester eCommerce

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

Consumer 446
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Top 10 Consumer Trends To Watch in 2024 | Salsify

Salsify

Consumer trend forecasting for 2024 promises a fun year filled with amazing opportunities for brands to connect with customers.

Consumer 156