article thumbnail

Our Reflections on SAP Sapphire 2023

Forrester eCommerce

SAP estimates 80% of B2B transactions will happen via digital channels by 2025 […] This year “Digital” and “AI” were the two keywords used in almost every presentation, sometimes maybe abused. Two things caught our attention: Digital hubs as a business enabler.

B2B 195
article thumbnail

Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

This division has seen 60% year-over-year growth, and the company expects it to triple in size by 2025. A growing presence on Amazon: Brooklinen has a branded storefront on Amazon that features a curated assortment of its entire product line, from sheets to robes.

article thumbnail

A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147
article thumbnail

How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Global ecommerce sales are projected to exceed $7 trillion by 2025. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. In the B2B space, you can pay a monthly fee for a PC, the software and other products. Customers benefit from being able to pay as they go for the technology they are consuming.

article thumbnail

Millennials Want Credible, Digital Content: So Give It To Them!

Forrester eCommerce

labor force will be run by 18 to 35-year-olds by 2025, many studies (like this […]. And becoming more responsible for making purchase decisions while on the job. Whether you believe projections that most of the U.S.

B2B 445
article thumbnail

Mirakl Rakes in $555M in New Funding as Online Marketplaces Boom

Retail TouchPoints

A staggering 47% of all ecommerce sales worldwide in 2020 were made on marketplaces, according to WebRetailer , and Alvarez & Marsal predicts that marketplace sales worldwide will account for $5 trillion by 2025. Giant Eagle teamed up with product discovery platform RangeMe to expand its product offerings via a third-party marketplace.

B2B 182