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Danish company JYSK is upgrading its UK outlets. On 17th August 2023, they will be reopening their Bolton location as the first “XL” store in the UK.

This location has been renovated and expanded to a total of 1201 m2, allowing for a more enhanced shopping experience for both new and existing customers.

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Roni Tuominen, Country Manager, JYSK UK & Ireland
Roni Tuominen, Country Manager, JYSK UK & Ireland Image Credit: JYSK UK & Ireland

Ciaron Hearns, JYSK Sales and Marketing Manager, UK & Ireland, commented: “JYSK (pronounced YOOSK) Bolton is our most exciting UK store launch to date, it is our first XL store, and it has been designed to improve customer shopping experiences. Our Bolton customers will have seen the transformation of the Bolton store over the last 3 months, and we’re delighted to unveil all the hard work from the JYSK teams. Dedicated customers will see that the XL concept differs from our usual store format, now featuring more space and inspiration, as well as a wider product assortment, increased stock, and more creative and stylish displays. Not only this, but we’re pleased to include furniture and accessories from our assortment that are normally only exclusively available online. We are committed bringing our customers the best shopping experience possible, and so as with all JYSK UK stores, customers will be able to enjoy our brilliant same-day click and collect service, AnyVan local next day delivery service, and exclusive in-store lines. We are so looking forward to you there!”

JYSK is an international chain of stores with Scandinavian roots that sells everything for the home who are renowned for high quality, on trend products for the home, from the bedroom to the garden. In celebration of the grand opening, Bolton customers will get to enjoy up to 70% off hundreds of products for the duration of the opening week as well as additional great offers online and in all stores nationwide in the UK.


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The Danish retailer have set their next goal of 5000 stores worldwide. This year, the Danes are planning to focus on bolstering their existing store portfolio to bring UK customers improved, refurbished stores with plans to bring all stores in the UK up to date with the 3.0 model by 2025 to ensure they’re providing the very best shopping environment for their product and customer.

JYSK has seen record results in the UK & Ireland during the financial year 2021/2022, increasing its turnover 11% despite challenging trading conditions. JYSK’s steady growth is owed to its continued focus by customers on home and garden improvements coupled with store expansion and investment over the last year.

Content Director at 365 Retail | Website | + posts
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