TV Commerce: 3 Ways to Make Shopping Click for Consumers
Retail TouchPoints
NOVEMBER 15, 2022
Despite an increase in the number of households with smart TVs and the growing number of shoppable ad formats, the shopping cart remains stubbornly elusive for many brands and retailers. of total retail sales by 2025, businesses face the most challenging fourth quarter in years. While ecommerce sales are expected to reach 23.6%
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