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How Businesses Can Use Emerging Technology To Extract Value From Social Media

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And one such channel that can be the best choice for you in the current scenario is your social media game. But if you’re wondering “ There are a lot of options like email and SMS marketing, why particularly focus on social media?” Here are some stats that should convince you.

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Half of consumers will abandon or ‘significantly limit’ social media interactions by 2025: report

RetailDive

The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.

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New & Rising Social Media Platforms: TikTok, LinkedIn, Pinterest, Reddit, & More

ROI Revolution

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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May 2021 Social Media Water Cooler

ROI Revolution

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. We only expect other social media channels to follow suit as this Social Commerce trend builds momentum.

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April 2021 Social Media Water Cooler

ROI Revolution

Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. YouTube Leading Social Media Growth. According to a recent study conducted by The Pew Research Center, YouTube is leading the pack in terms of growth for social media platforms.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Creator-guided shopping is booming, with no signs of slowing down.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Social commerce sales in the U.S. billion by 2025, according to projections from Insider Intelligence. These ad-based offerings don’t live up to the full potential of social commerce — where the transaction happens right there on the social media site — but they nevertheless have a huge impact on commerce and discovery.

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