Ulta Beauty Plans 2025 Expansion to Mexico
Retail TouchPoints
MARCH 15, 2024
Additionally, the retailer has been innovating with the customer-facing technology in its stores, including piloting product sampling tech in October 2023 and new lash application technology in December 2023. Ulta renamed and revamped its loyalty program beginning Jan. 1, 2024 , including enhanced benefits for its 42.2
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