Retail TouchPoints
MAY 9, 2022
The COVID-19 pandemic has undoubtedly accelerated shifts in consumer behavior and expectations, and not many have been as dramatic as the explosive rise of ecommerce. Perhaps one of the biggest pain points brands have struggled with in ecommerce over the past two years is meeting consumers’ increased demand for immediacy.
Retail TouchPoints
JANUARY 4, 2022
As retailers have struggled to navigate changes in consumer behavior and economic uncertainty brought on by the pandemic, one area has seen continued growth: recommerce. Recommerce checks many boxes for both consumers and businesses. Consider that 223 million consumers say they have or are open to shopping secondhand products.
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Retail TouchPoints
JULY 3, 2023
As consumers, we’ve learned how to adjust to and enjoy new shopping formats. To avoid giving customers this unpleasant experience, retailers must connect their omnichannel touch points with cloud technology, and then continue to advance their stores to keep up with changing customer expectations. Here’s how.
Retail TouchPoints
MAY 3, 2021
In early April 2021, carbon dioxide levels reached a record high of 420 parts per million , according to CO2 Earth , and scientists warn that emissions need to be cut in half by 2030 to avoid the worst aspects of climate change. Shippers that opt in to the program get more than a warm feeling for their money.
Retail TouchPoints
FEBRUARY 24, 2023
The goal is to ensure the entire shopper journey — from the customer’s first glimpse of the landing page through conversations with the brand’s customer service team — resonates with each individual shopper. from 2022 to 2030, which makes now an important time to bring in new customers and secure longtime loyalists.
Retail TouchPoints
MAY 3, 2021
This means taking into consideration not just holdover concerns from the pandemic, but what these consumers will demand in the future, according to Barnes & Noble College ’s (BNC) College 2030 report. College students, like all younger consumers, tend to be early adopters of new technology.
Retail TouchPoints
JUNE 2, 2022
It’s a need that extends beyond our social behaviors into our purchasing decisions — nearly one-quarter of consumers identify a strong sense of community as the main driver of loyalty to their favorite brands. Consumers don’t make purchasing decisions solely based on practical considerations. Human beings need community.
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