article thumbnail

How Packaging Contributes to the Growth of an E-commerce Business

lateshipment

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. Great packaging with your brand on it can influence a first-time customer’s impression of your company. It is very effective when you use it together with social media, content, and email marketing.

eCommerce 130
article thumbnail

Uncovering The Factors Changing The Face Of Retail

Retail TouchPoints

The 2020 shopper will likely not look anything like the shopper of 2030. Today’s Gen Z consumer lives ‘in the moment,’ makes brash decisions and prefers experiences over physical entities. From the way retailers market to consumers to how shoppers check out to receive their products, the customer experience has changed immensely.

eCommerce 152
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

REI Founders Market Gave POC-Led Brands Valuable Feedback — and the Retailer Unique New Products

Retail TouchPoints

OYA’s efforts extend to social media, where Gilbert is working to normalize discussion of feminine hygiene issues. REI’s own journey in this space is just beginning — Path Ahead Ventures is aiming to partner with 300 entrepreneurs of color by 2030.

Apparel 193
article thumbnail

Commerce for Weirdos: What to Do When Your D2C Commerce Needs Don’t Fit the Monolith

GetElastic

Brands that have bent to these platform constraints suffer from clunky, disjointed customer experiences, or worse yet, boring cookie-cutter, undifferentiated commerce experiences (is there even a brand here?). As a result, we’ve seen D2C companies try all sorts of strategies to reach customers where they are.

article thumbnail

The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

It is cutthroat, competitive and fast-moving, and that means it is also often a great showcase for other industries to see how the latest trends in technology are transforming customer expectations. Over the last decade, the relationships between customers and brands changed dramatically.

Customer 130
article thumbnail

Uncovering the factors changing the face of retail: Part one

PFS

The 2020 shopper will likely not look anything like the shopper of 2030. Today’s Gen Z consumer lives ‘in the moment’, makes brash decisions and prefers experiences over physical entities. From the way retailers market to consumers to how shoppers check-out to receive their products, the customer experience has changed immensely.

article thumbnail

Top Customer-Driven B2B eCommerce Trends

GetElastic

69% of B2B buyers are willing to pay more for a personalized experience. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. This helps B2B organizations’ highlight how their buyer experience is superior in comparison to its key competitors.

B2B 146