QVC has launched an accessible fashion collection, designed by Isaac Mizrahi, inspired by QVC Brand Ambassador for Accessibility Selma Blair and developed via collaborative efforts with the disability community. The collection’s first assortment, which debuts on QVC on Oct. 6, 2023 at 1 p.m. ET, features 15 styles including shirts, sweaters, jackets, pants and accessories.
The adaptive clothing market is growing, with Market Reports World forecasting a compound annual growth rate (CAGR) of 5.74% through 2030. Kohl’s debuted an assortment of adaptive styles from Nine West last month.
Accessibility-oriented features in the Isaac Mizrahi Live! x Selma Blair collection include easy open necklines, magnetic closures, stretch fabrics and flat seams. Pants include seated designs that include a wheelchair fit, and all the apparel is available in an inclusive size range from XXS to 3X. The apparel and accessories range in price from $49 to $129.
“At QVC we believe fashion should be inclusive and should make people feel their most confident,” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC in a statement. “We are so proud of this collection that perfectly marries Selma’s iconic style with universal design and accessibility. Selma and Isaac are championing fashion that transcends barriers, and we know our customers will love to see their relationship and hear their story behind the collection.”
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“Fashion has always been my love language, and this collection is a celebration of color and thoughtful design pieces that I am excited to share,” said Blair, who has multiple sclerosis, in a statement. “I am incredibly honored to have the opportunity to work with Isaac, the community and QVC to create more beautiful and accessible options that are filled with love.”
