Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Retail TouchPoints
APRIL 24, 2023
In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. 2021 and 2022 were the years of short-form video experimentation, seeing a lot of brands dipping their toes into video on social media.
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