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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. 2021 and 2022 were the years of short-form video experimentation, seeing a lot of brands dipping their toes into video on social media.

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Amid Supply Chain Woes, One Area of Retail Has a Product Glut — Resale

Retail TouchPoints

The most popular secondhand holiday gifts this season will include: Clothing ( 40% ); Toys and games ( 36% ); Home décor ( 35% ); Electronics ( 27% ); and Handbags ( 27% ). billion by 2030. the total growth anticipated for the retail sector through 2030. Not only is that an increase of 14.6% from the $139.6 That’s 3.2X

Supplies 278
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AB InBev Goes Green for St. Patrick’s Day

Optimizely

to be operating in a sustainable manner by the year 2030, making every bar in America a Green Electricity Beer Bar. Circling back on the Super Bowl , Budweiser elected not to invest in a 30-second ad spot for the game this year. -based on estimates made by the Beverage Industry Environmental Roundtable.

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Buy Now, Pay Later: Risks and Rewards

Retail TouchPoints

trillion by 2030. The service is so popular, even Apple and Stripe — both of which have many millions of customers apiece — are getting into the game. In an inflationary environment where consumers are already very price sensitive and facing debt, that can be a true game changer for retailers that could pay dividends for years to come.

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A Marketer’s Guide to the Metaverse

Kissmetrics

This is done through personal computing (a current example is the online game Second Life ), virtual reality headsets, and augmented reality headsets. There are games like Roblox and Fortnite that form the basis for what many consider to be the future of the metaverse. Think of “smart glasses” or the popular mobile game Pokemon Go.

Games 363
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With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences

Retail TouchPoints

As a result, the luxury market’s base expanded to approximately 400 million consumers in 2022 and is expected to reach 500 million by 2030, Bain & Company revealed — and the expansion goes far beyond the aspirational promise.

Payments 284
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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.

Marketing 329