Implications Of A Buyers’ Market For Enterprise Software, 2020–2030
Forrester's Customer Insights
SEPTEMBER 5, 2019
A buyers’ market for enterprise software will emerge. As global enterprise spending on software surpasses the $1 trillion mark in the coming decade, the growth rate of software spending will slow to 4% per annum from 7% historically. More choices, more transparency, and more interoperability will result in unprecedented choice for enterprise software buyers, who […]. age of the customer
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