Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping
Retail TouchPoints
APRIL 24, 2023
In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.
Let's personalize your content