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Spend On Generative AI Will Grow 36% Annually To 2030

Forrester eCommerce

Generative AI’s meteoric rise can be compared to the launch of social media, the smartphone, and the internet.

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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Gen Z ranks Influencers as the most trusted to help with purchase decisions — beating social media ads and celebrities.

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Will Department Stores Be History By 2030?

RTP blog

Their functions as places of inspiration — where anyone and everyone could learn about the latest offerings of a vibrant consumer culture — have been largely supplanted by social media.

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Amid Supply Chain Woes, One Area of Retail Has a Product Glut — Resale

Retail TouchPoints

Mercari found that half of consumers now believe that giving secondhand gifts is socially acceptable , and 56.8% In fact, among the secondhand shoppers Mercari surveyed, nearly 53% said they share their purchases on social media. billion by 2030. the total growth anticipated for the retail sector through 2030.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. By 2030 it’s expected to skyrocket to $678.80 While we have metaverse-like experiences today — including games like Fortnite or Roblox — an actual, fully realized metaverse is still a few years away.

Marketing 344
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How Packaging Contributes to the Growth of an E-commerce Business

lateshipment

Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. Aside from conveying what your business stands for, it can delight clients and even urge them to make posts on their social media accounts. A striking package design is a brilliant marketing strategy.

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