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Mirage Closes Ahead of Hard Rock Rebrand, 2027 Reopen Planned
May 16, 2024
The Mirage Hotel, credited with rebranding the Las Vegas Strip into a luxury resort destination, is shutting its doors this summer.
The New York Post confirms that the 80-acre property, which ushered in a new era for Sin City, will officially close on July 17, 2024, as it prepares to rebrand to a Hard Rock Hotel.
The new hotel, which will reopen as the Hard Rock Las Vegas in 2027, will feature the signature guitar-shaped tower as seen at the Seminole Hard Rock in Hollywood, Florida.
“We’d like to thank the Las Vegas community and team members for warmly welcoming Hard Rock after enjoying 34 years at The Mirage,” Jim Allen, chairman of Hard Rock International, said in a statement announcing the closure.
More than 3,000 employees will be laid off thanks to the closure, costing $80 million in severance payments. While it’s unclear whether all the terminated employees will be eligible for rehire when the Hard Rock Hotel opens in 2027, the Culinary Workers Union said that the 1,700 workers it represents will be offered the option to return to work, at the same level as their current seniority, at that time.
“Culinary Union will continue to ensure workers are protected and centered in the property’s future,” the union said in a statement.
The Mirage is now the first, and to date the only, Vegas Strip property to be owned by a Native American tribe thanks to the Seminole Tribe’s purchase of the Hard Rock brand from MGM Resorts back in 2006.
And this Hard Rock rebrand is part of a larger rebrand of the Vegas Strip.
The development of the Fontainebleau Las Vegas took more than 16 years and was finished in December 2023. Before the doors opened to the general public, there was a celebration and a VIP red carpet event that evening.
The resort has a 150,000-square-foot gaming floor, 550,000 square feet of conference space, and more than 3,600 hotel rooms. With a height of 737 feet, the hotel tower is Nevada’s tallest occupied structure.
The website for the Fountainbleau claims that the hotel has a 70-year history. Along the renowned Miami Beach shoreline, its original resort debuted in 1954 and hosted famous visitors like Frank Sinatra. Its unique style is a stunning fusion of contemporary luxury and Miami’s golden age.
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