June, 2022

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7 Underhyped Trends to Level Up Your Ecommerce Business

BigCommerce

Needless to say, ecommerce is an industry of endless change.

eCommerce 419
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8fig Review: Ecommerce Funding for the Modern Business

Ecommerce Platforms

Ecommerce funding often starts by reaching into your finances, then maybe contacting friends and family, maybe crowdfunding, regular banks, or venture capitalists. It’s a seemingly endless process of pleading for support, when all you want to do is run your business. Luckily, we’ve discovered a way to obtain continuous cashflow for your online store, without all the hassles.

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5 Types of Online Shoppers – what they need and how you convert them

Omniconvert

Discover the 5 types of online shoppers you attract, identify the most valuable segments, and learn how to convert each type. The post 5 Types of Online Shoppers – what they need and how you convert them appeared first on Omniconvert Ecommerce Growth Blog.

Blog 146
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Put Your Computer Vision Models In “The Matrix” With Synthetic Data

Forrester eCommerce

As artificial intelligence charges forward on many fronts, computer vision continues to be one of, if not the most, critical method of connecting the real and digital worlds. Computer vision is now well out of niche implementations and use-cases and has mass-market appeal across industries and applications. Despite its usefulness, computer vision is hamstrung by […].

Marketing 370
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Case Study: Increasing One Athleisure Brand's Email Revenue 28%

Groove

The Challenge: Prior to working with Groove Commerce, this Athleisure client was in the midst of internal transitions when their full-time email resource left the company. This client was looking for partner who could not only replace this now-gone resource, but provide the value of a complete email marketing team. The client specifically required a partner who could manage email design, strategy and marketing execution on Klaviyo.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. But Lindsay Jerutis, GM for ShopStyle Collective , believes that marketing and social teams are overlooking a significant opportunity: using influencers to sway product demand and respond to product availability challenges.

Supplies 363

More Trending

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How to Start a Subscription Business that Works

Ecommerce Platforms

From Birchbox to Dollar Shave Club, and Kiwi Crate to Netflix, we seem to live in a world of subscriptions, whether it be for software, movies, clothing, food, or whatever else you don't mind paying for with a monthly subscription. There's a reason so many subscription-based business models seem to be popping up. It's tough to break through with a successful product, but the rewards are enormous, with cash flow benefits, brand loyalty, and clear revenue projections on a regular basis.

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How to Optimize Your Online Storefront

Wiser

If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to make an impact.

Mobile 148
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Lessons in B2B growth strategy that are literally out of this world 

Forrester eCommerce

I recently had the honor of taking on an exciting stretch project at Forrester, helping to create and launch our inaugural coverage of the spacetech sector. On paper this appeared to be quite a shift away from my regular day job covering Account-based marketing (ABM) in the B2B marketing practice. However, Space was my gateway […].

B2B 370
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The Loss of Third-Party Data and How Marketers Can Respond

SheerID

Learn about the challenges of data deprecation and how you can overcome them by finding privacy-friendly ways of collecting and using data.

Marketing 158
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Circle K Parent to Roll Out Self-Checkout Tech to 7,000 Stores

Retail TouchPoints

Alimentation Couche-Tard Inc. , parent company of the Circle K convenience store chain, will purchase more than 10,000 touchless self-checkout systems, with plans to deploy them in more than 7,000 Circle K and Couche-Tard stores in the U.S., Canada and Europe over the next three years. The Mashgin system, branded as “Smart Checkout,” relies on AI-powered technology that can improve customer checkout time up to 400%.

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2022 Global Ecommerce Report: Fashion and Apparel

BigCommerce

Technological advances, a fading pandemic and returning confidence in the supply chain stand to make 2022 a banner year for…

Apparel 379
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Is Shopify Legit? Learn if Shopify is Safe for Selling and Buying

Ecommerce Platforms

Is Shopify legit? Yes. Shopify is a legitimate business that started in 2006. It's a company that primarily sells what's called an “ecommerce platform,” for constructing online stores, usually with little coding knowledge. This way, even beginners can launch their businesses with beautiful websites and payment processing tools to sell online.

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9 Digital Marketing Trends to Watch Closely This Year

Digital Doughnut

The doors of opportunity for anyone who is eager to improve business performance with digital marketing have been flung wide open. This is a great time because even if you’ve always wanted your foot in those lush baby steps but might not have had a chance before now - there's an entire industry eager and waiting just on tiptoes behind their shiny new frontiers!

Marketing 127
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Actionable Insights and Metrics That Unlock Channel Sales Growth

Forrester eCommerce

Importance Of Channel Sales Metrics Today, actionable insights are the backbone of channel sales organizations. Collecting the right data and transforming it into actionable insights enables channel sales leaders to spot risks, find opportunities for growth, and make smarter decisions. In other words, tracking the right metrics could mean the difference between hitting your channel […].

Channel 370
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Creating a Military Discount Program (and Our Favorite Examples)

SheerID

Check out some of our favorite ways companies use military discount programs to quickly get discounts and benefits to our troops.

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Moving into the Metaverse: Growing Swath of Brands Test Out Virtual Experiences

Retail TouchPoints

Editor’s Note: Be sure to check out Part 1 of this series focusing on evolving consumer perceptions of the metaverse. If the first quarter of this year was consumed with existential questioning — What exactly is the metaverse? Do we need to be a part of it? — Q2 appears to be the moment of action, when companies that answered “yes” to the second question have started to make their moves.

Games 342
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4 Ways to Boost Your Average Order Value

BigCommerce

Persuading a customer to make a purchase is like making the winning goal in a long, drawn-out game.

Games 361
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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A Quick Return Rabbit Review (June 2022)

Ecommerce Platforms

Product returns are often a nightmare for ecommerce merchants. They represent a potentially dissatisfied customer, additional costs, and a loss of revenue that you had already presumed in your pocket. On top of this, they're often a hassle as presenting a smooth returns and refund procedure is usually far from easy. However, it’s impossible to opt out of returns.

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Outsourcing Fulfilment to Save Time? Here’s Three Things Retailers Should Look For

365 Retail

For fast-scaling e-commerce retailers, saving time often ranks as a top reason for outsourcing the picking, packing and delivery of their shoppers’ orders. ‘Time-saving’ was also a key consideration for fulfilmentcrowd when it refreshed its customer app. . Uniquely, the international fulfilment provider wanted to improve its app so that e-commerce retailers actually used it less.

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What’s New In EMEA Mobile Banking

Forrester eCommerce

Mobile banking apps are a crucial component of the overall banking experience. To identify mobile banking best practices, we reviewed the mobile apps of 13 EMEA banking brands in March and April of 2022 for both functionality and user experience.

Banking 370
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Amazon launches virtual try-on for shoes

RetailDive

The new mobile feature, currently only available on iOS, allows customers to try on thousands of shoe styles from brands like Puma and Reebok.

Mobile 137
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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. The Red By Dufry program is already live in the 50+ countries where Dufry operates. Benefits include members-only discounts, a birthday reward, perks from car rental and hotel booking brand partners and pre-ordering through the retailer’s Reserve & Collect program, where available — all accessible via a mobile app.

Travel 328
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How to Advertise Your Product for the Best Results

Digital Doughnut

With these digital marketing and social media techniques, you may learn more about how to advertise your product or if you are an advertising company then it might encourage you to leverage the modern trends.

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Data To Help You Choose The Right ERP Implementation For Your Online SME Business?

RetailMinded

When an SME merchant experiences rapid growth its profit margins might go up – but its back office operations often go into meltdown. Spreadsheets get used to plug gaps between systems; mistakes and delays become commonplace, resulting in poor customer feedback; tedious manual workflows take up the time and energy of team members; and a lack of visibility hampers decision making.

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Save money and the planet: O2 launches ‘Feel good shopping’

365 Retail

Virgin Media O2 has partnered with Kindred to launch ‘Feel good shopping’ a unique sustainable shopping service. The new retail shopping feature will help customers save money and support eco projects while shopping online. The exclusive ‘Feel Good Shopping’ feature is now live in the My O2 app giving customers discounts and deals at over 70% of the top UK online retailers and more than 20,000 retailers in total.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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If you can say it, you can see it: Dall-E and You

Forrester eCommerce

Or, “How a natural-language image generation AI used as a meme generator by social media may impact your business.” Welcome to the future, it’s got AI-generated art. Let’s play a quick game – which of the below images were made by an AI system generating images based on word prompts? Let’s pretend you guessed […].

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Here's what passage of the Fashion Act would mean for apparel companies

RetailDive

If passed, the Fashion Act will apply to global apparel and footwear companies with more than $100 million in revenue that do business in New York. In short, almost every big global brand.

Apparel 120
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WWD: Sephora CEO Leaving After Less Than Two Years

Retail TouchPoints

Martin Brok, CEO and President of Sephora , is reportedly leaving the company at the end of June after a tenure of less than two years. He will be replaced by his predecessor, Chris de Lapuente, Chairman and CEO of the Selective Retailing division of LVMH Moet Hennessy Louis Vuitton , Sephora’s parent company. According to an internal release obtained by WWD , Brok’s departure is “due to a divergence of views.”.

POS 343
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5 Customer Experience Trends to Watch For in 2022

Digital Doughnut

Customer experience has become a decisive factor in choosing between available products and their alternatives and companies are well aware of that. Therefore, marketers have to find new and unconventional ways to improve their customer experience. Below, we will have a look at the biggest customer experience trends for 2022 that can bring a competitive edge to your business and get customers talking about your brand.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an